Communications Specialist - Senior-Corporate Communications Lead

PowerToFly; Pune District; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

Cummins India seeks a strategic Communications leader to drive the development and execution of the corporate communications strategy. You will align regional plans with global strategy, manage high‑impact campaigns, and collaborate with HR, CSR, and finance to deliver integrated programs.

The role requires strong storytelling, stakeholder management, and the ability to influence senior leaders across a global MNC.

Qualifications

• College, university, or equivalent degree in communications, marketing, or a related subject required.

Responsibilities

• Leads and maintains project, account, and vendor management.
• Solves non-routine cross-functional problems.
• Contributes to strategy and planning.
• Maintains and develops relationships with stakeholders, leaders, and vendors.
• Contributes to strategic communications planning (marketing promotional plan/communications plan).
• Identifies and contributes to process improvement and functional excellence.
• Learns, adheres to, represents, and champions Cummins brand.
• Manages, supports, and maintains budget/financials.
• Leads functional training, creates and delivers presentations.
• Compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands digital tools, trends, and channels.
• Develop and execute the annual corporate communications strategy and plan for Cummins India.
• Align regional communications with global strategy and India priorities, ensuring consistency and impact across all channels.
• Drive project management of key communication initiatives from concept to delivery, with measurable outcomes.
• Lead the creation of high‑quality corporate content including annual reports, corporate assets and campaigns, executive and leadership messaging.
• Develop compelling narratives for corporate campaigns that strengthen Cummins’ brand positioning in India.
• Ensure content reflects Cummins’ values, business priorities, and sustainability commitments.
• Strengthen internal communication programs to cascade strategy, values, and priorities across the employee base, including high‑impact global leader visits.
• Partner with leadership to deliver impactful communication that builds trust and engagement, including leading internal and external corporate events, initiatives and programs.
• Drive external communications to enhance Cummins’ reputation across key stakeholders.
• Design and deliver employer branding initiatives and programs to create Cummins as employer of choice.
• Showcase Cummins India’s achievements through storytelling across traditional, digital, and social media.
• Act as a strong business partner to corporate functions, supporting their communication needs with tailored strategies.
• Collaborate with HR, CSR, Finance, Sustainability and other corporate functions and teams to deliver integrated communication programs.
• Annual planning and budget management.
• Explore traditional and new media and formats to deliver brand narratives.

Skills

Brand Management

Business Writing

Digital media savvy

Data Analytics

Strategic thinking

Project management

Stakeholder engagement

Employer branding

Leadership communication

Education

Bachelor’s in Communications/Marketing

Job description

Job Summary

Supports Communications operations initiatives across the function, manages projects and ongoing operations stakeholder relationships.

Key Responsibilities

• Leads and maintains project, account, and vendor management.
• Solves non-routine cross-functional problems.
• Contributes to strategy and planning.
• Maintains and develops relationships with stakeholders, leaders, and vendors.
• Contributes to strategic communications planning (marketing promotional plan/communications plan).
• Identifies and contributes to process improvement and functional excellence.
• Learns, adheres to, represents, and champions Cummins brand.
• Manages, supports, and maintains budget/financials.
• Leads functional training, creates and delivers presentations.
• Compiles, analyzes, and utilizes metrics, data, and analytics.
• Understands digital tools, trends, and channels.
• Develop and execute the annual corporate communications strategy and plan for Cummins India.
• Align regional communications with global strategy and India priorities, ensuring consistency and impact across all channels.
• Drive project management of key communication initiatives from concept to delivery, with measurable outcomes.
• Lead the creation of high‑quality corporate content including annual reports, corporate assets and campaigns, executive and leadership messaging.
• Develop compelling narratives for corporate campaigns that strengthen Cummins’ brand positioning in India.
• Ensure content reflects Cummins’ values, business priorities, and sustainability commitments.
• Strengthen internal communication programs to cascade strategy, values, and priorities across the employee base, including high‑impact global leader visits.
• Partner with leadership to deliver impactful communication that builds trust and engagement, including leading internal and external corporate events, initiatives and programs.
• Drive external communications to enhance Cummins’ reputation across key stakeholders.
• Design and deliver employer branding initiatives and programs to create Cummins as employer of choice.
• Showcase Cummins India’s achievements through storytelling across traditional, digital, and social media.
• Act as a strong business partner to corporate functions, supporting their communication needs with tailored strategies.
• Collaborate with HR, CSR, Finance, Sustainability and other corporate functions and teams to deliver integrated communication programs.
• Annual planning and budget management.
• Explore traditional and new media and formats to deliver brand narratives.

Competencies

• Financial acumen – interpreting and applying understanding of key financial indicators to make better business decisions.
• Brand Management – creates competitive advantage through brand recognition; positions the brand to meet or exceed stakeholder expectations; applies brand standards to create a consistent perception and defend the company reputation.
• Business Writing – writes business messages using appropriate grammar and style guidelines for the given format or publication and target audience; simplifies complex information into messages relevant to the target audience.
• Creative Communication Design – presents information from a variety of sources in a compelling message through storytelling to engage target audiences; applies the appropriate tools and media types to create effective, high‑quality visual and experiential media.
• Digital media savvy – leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
• Balances stakeholders – anticipating and balancing the needs of multiple stakeholders.
• Being resilient – rebounding from setbacks and adversity when facing difficult situations.
• Customer focus – building strong customer relationships and delivering customer‑centric solutions.
• Demonstrates self‑awareness – using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Organizational savvy – maneuvering comfortably through complex policy, process, and people‑related organizational dynamics.
• Persuades – using compelling arguments to gain the support and commitment of others.
• Data Analytics – discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem‑solving approaches to effectively extract meaningful patterns and business insights; presents conclusions and outcomes that enable data‑driven business decisions.
• Intuitive Listening And Adapting Solutions – translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition; chooses or produces solutions (e.g. process change, tool, product, service, etc.) to meet or exceed the customers’ or stakeholders’ needs or expectations or to provide value.
• Values differences – recognizing the value that different perspectives and cultures bring to an organization.
• Proven expertise in content creation and corporate storytelling.
• Strong project management skills with ability to deliver complex initiatives on time.
• Strategic thinker with hands‑on execution capability.
• Excellent communication skills across internal and external audiences.
• Experience in employer branding, corporate campaigns, and leadership communication.
• Ability to influence senior stakeholders and manage cross‑functional partnerships.
• Strong B2B corporate communication background with around 12‑15 years of industry experience in a global MNC environment.

Education, Licenses, Certifications

College, university, or equivalent degree in communications, marketing, or a related subject required.

Experience

• Digital experience preferred (emerging trends, digital for business, metrics, paid vs. organic, advertising content).
• Graphic design skills, visual communications channel capabilities preferred.
• Experience working with a global organization preferred.
• Client/account/project management preferred.
• System integration preferred.
• 6 Sigma, Value Stream Transformation, continuous improvement experience preferred.
• B2B/B2C experience preferred.
• Lead the development and execution of strategic corporate communications that position Cummins India as a leading power solutions company and an employer of choice, while serving as a communications partner to corporate functions and leadership.