Communication Specialist

GP Strategies; Chennai; On-site; INR 500,000 - 800,000; Full time

Job summary

GP Strategies is seeking a Communications Specialist to lead stakeholder communications, learner engagement and programme adoption across learning journeys in AME markets, with a focus on Hong Kong expansion.

The role requires crafting compelling messaging, managing email campaigns, newsletters and FAQs, while coordinating with Heads of Learning and programme stakeholders to align with brand standards.

Qualifications

• Experience delivering communication strategies and campaigns.
• Experience supporting learning, talent, change or reskilling programmes.
• Strong stakeholder management and influencing skills.
• Experience across multiple geographies and stakeholder groups.
• Excellent written and verbal communication in English.
• Experience measuring communication effectiveness and engagement outcomes.

Responsibilities

• Develop and maintain communication strategies and engagement plans for learning journeys across multiple markets.
• Create communication roadmaps, calendars and campaign plans for programmes and markets.
• Develop clear messaging to drive programme awareness, participation and adoption.
• Tailor communications approaches to audiences, markets/regions, and gather feedback to adapt approaches.
• Coordinate review, refinement and approval of materials with stakeholders and partners.
• Support expansion of programmes from Hong Kong to other AME markets and beyond.

Skills

Communication strategy

Campaign management

Stakeholder management

Writing & editing

English communication

Cross-market coordination

Job description

Summary

This role is a part of learning and reskilling initiatives across Hong Kong and other AME markets. As these programmes continue to grow, there is a need for a dedicated Communications Specialist to drive stakeholder communications, learner engagement and programme adoption across multiple learning journeys.

Contract Details

Full-Time, 6-month contract, Open to extension

Roles and Responsibilities

Strategic Communications & Engagement

• Develop and maintain communication strategies and engagement plans supporting learning and reskilling journeys.
• Create communication roadmaps, communication calendars and campaign plans across multiple programmes and markets.
• Develop clear and compelling messaging that supports programme awareness, participation and adoption.
• Tailor communications approaches to the needs of different audiences (candidates, managers, leaders and business stakeholders), markets/regions and also gather stakeholder feedback and adapt communication approaches accordingly.
• Support the expansion of programmes from Hong Kong to other AME markets and potentially beyond.
• Partner with Heads of Learning and programme stakeholders to identify communication requirements and engagement opportunities.

Communications Delivery & Content Development

• Create and manage communication assets including:
  • Email campaigns
  • Newsletters
  • Participant communications
  • Leader updates
  • Change communications
  • Frequently Asked Questions (FAQs)
  • Programme guides
  • Process documentation
  • Presentation decks
• Ensure communications are accurate, timely and aligned to programme milestones.
• Coordinate the review, refinement and approval of communication materials with programme stakeholders, HSBC teams and communications partners.

Communications Advisory & Programme Support

• Recommend communication approaches and engagement activities that support programme objectives and stakeholder needs.
• Support the maintenance of learning programme materials and operational documentation.
• Ensure communications align with organisational standards, governance requirements and brand expectations.
• Contribute to the continuous enhancement of programme communications as initiatives expand across markets.

Essential Requirements

• Experience delivering communication strategies and campaigns.
• Experience supporting learning, talent, change or reskilling programmes.
• Strong stakeholder management and influencing skills.
• Experience working across multiple geographies and stakeholder groups.
• Exceptional writing, editing and presentation development capabilities.
• Strong organisational skills and attention to detail.
• Experience measuring communication effectiveness and engagement outcomes.
• Excellent written and verbal communication skills in English.
• Success measure of the role:
  • Stakeholder satisfaction
  • Quality of communications assets
  • Newsletter click-through rates
  • Workshop / ILT / event enrolments

Desirable Requirements

• Experience supporting learning, talent or workforce transformation programmes.
• Experience within financial services or other regulated industries.
• Familiarity with learning journeys, career pathways, reskilling or talent development initiatives.
• Experience partnering with regional or global communications functions.
• Experience supporting change and adoption communications.

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