Co-Founder CMO

Cloud Counselage Pvt Ltd; Mumbai; On-site; INR 1,620,000 - 1,980,000; Full time

Benefits offered by this job

ESOPs

Incentives based on realized business value

Complimentary seat in Startup Entrepreneurship Program

Job summary

Cloud Counselage Pvt Ltd is seeking a Co-Founder CMO responsible for executing the global marketing strategy while driving business growth and operational excellence. This role demands a strategic leader to build brands and establish Cloud Counselage as an industry leader.

Key responsibilities include driving user acquisition, establishing partnerships, and overseeing marketing initiatives. Candidates should have proven leadership experience and a strong understanding of digital marketing in high-growth environments.

Qualifications

• Proven leadership in Marketing, Business Development, or Revenue Growth.
• Strong understanding of digital and community-led marketing.
• Entrepreneurial mindset suitable for a startup environment.

Responsibilities

• Define and execute global marketing strategy for the organization.
• Drive user acquisition and revenue opportunities.
• Establish strategic partnerships across the industry.

Skills

Leadership experience in Marketing

Digital marketing expertise

Growth strategies

Business Development

Strong networking skills

Job description

As a Co-Founder CMO at Cloud Counselage Pvt. Ltd., you will be responsible for defining and executing the organisation's global marketing strategy while contributing to business growth, fundraising, operational excellence, and ecosystem development.

This role requires a strategic leader who can build brands, create demand, drive user acquisition, generate revenue opportunities, establish strategic partnerships and position Cloud Counselage as a category‑defining company in the future of work, workforce infrastructure, and AI‑powered execution.

RESPONSIBILITIES

A. Chief Marketing Officer (CMO)

• Develop and execute the global brand strategy for Cloud Counselage, Industry Academia Community (IAC), Dolphin Tank India, and associated initiatives.
• Establish and strengthen the company's positioning as a leader in WorkforceTech, AI‑powered execution, employability, consulting, and entrepreneurship ecosystems.
• Drive thought leadership, PR, media relations, and industry visibility initiatives.

Growth Marketing & Demand Generation

• Design and implement scalable B2B, B2C, B2B2C growth strategies.
• Lead user acquisition, engagement, retention, and community growth initiatives.
• Develop and optimise multi‑channel marketing campaigns across digital, social media, content, influencer, community, and partner ecosystems.
• Build marketing funnels and performance‑driven growth engines to support business objectives.

Digital & Community Marketing

• Drive social media growth, engagement, and brand advocacy across global platforms.
• Build and nurture online and offline communities of professionals, students, founders, investors, mentors, and industry leaders.
• Leverage marketing automation, AI tools, analytics, and data‑driven decision‑making to improve marketing effectiveness.

Product & Go‑To‑Market Strategy

• Collaborate with product, technology, and business teams on go‑to‑market strategies.
• Lead product positioning, messaging, launch campaigns, and market expansion initiatives.
• Gather market intelligence, customer insights, and competitive intelligence to inform strategic decisions.

B. Business Growth & Strategic Partnerships

• B2B2C Revenue Growth – Academic & Institutional Partnerships
  • Build and manage strategic partnerships with colleges, universities and academic institutions to drive enrolments for Cloud Counselage's employability programs.
  • Develop relationships with key stakeholders including Principals, Directors, Deans, Placement Cells and Training & Placement Officers to establish long‑term collaborations, MoUs, and ecosystem partnerships.
  • Drive student acquisition, revenue growth, brand visibility, internships opportunities through institutional partnerships while positioning Cloud Counselage as preferred industry partners.
• B2B Revenue Growth
  • Develop and execute strategies to generate enterprise revenue opportunities.
  • Build relationships with corporates, educational institutions, government bodies, industry associations, and strategic partners.
  • Drive partnerships for consulting, talent solutions, branding, workforce transformation, skilling, and innovation initiatives.
  • Negotiate and close commercial agreements that contribute to sustainable revenue growth.
• B2C Revenue Growth
  • Support revenue generation across learning, entrepreneurship, mentoring, and career acceleration programs.
  • Develop marketing and partnership strategies to increase enrolments, engagement, and customer lifetime value.
  • Identify and execute new monetisation opportunities within the ecosystem.

C. Investor Relations & Fundraising

• Actively contribute to fundraising initiatives across angel investors, venture capital firms, family offices, strategic investors, and institutional partners.
• Assist in investor outreach, relationship management, follow‑ups, and deal progression.
• Support the development of investment collaterals, pitch decks, market positioning, and fundraising narratives.
• Participate in investor meetings, startup events, demo days, and networking forums to build strategic investor relationships.
• Help position Cloud Counselage as a compelling investment opportunity within the global startup ecosystem.

D. Business Operations & Organizational Leadership

• Collaborate with fellow Co‑Founders to define the company's vision, mission, strategic priorities, and growth roadmap.
• Contribute to corporate strategy, business planning, governance, and execution.
• Drive innovation, scalability, and operational excellence across the organization.

• Team Building & Leadership
  • Recruit, mentor, and lead high‑performing marketing and growth teams.
  • Foster a culture of ownership, accountability, collaboration, and continuous learning.
  • Build systems, processes, and performance frameworks to enable scale.
• Cross‑Functional Collaboration
  • Work closely with Product, Technology, Sales, HR, Finance, and Operations teams to align business objectives and execution priorities.
  • Ensure marketing initiatives support broader organizational growth and business goals.

E. Mentorship & Ecosystem Contribution (Industry Academia Community - IAC)

• Mentor students, professionals, entrepreneurs, interns, and community members within the Industry Academia Community (IAC).
• Share domain expertise, market insights, growth strategies, and practical business knowledge.
• Participate in webinars, workshops, events, panel discussions, mentoring sessions, and community initiatives.
• Contribute towards the mission of reducing unemployability and empowering future‑ready talent globally.

REQUIREMENTS

• Minimum investment of INR 18 lakhs in Cloud Counselage Pvt. Ltd.
• Proven leadership experience in Marketing, Growth, Brand Strategy, Business Development, or Revenue Growth functions.
• Entrepreneurial mindset with the ability to operate in a high‑growth startup environment.
• Strong understanding of digital marketing, performance marketing, community‑led growth, brand building, and customer acquisition.
• Experience in B2B and/or B2C business models.
• Strong network across corporates, investors, founders, ecosystem partners, media, or industry associations is preferred.
• Demonstrated ability to build, scale, and lead teams.
• Passion for innovation, employability, entrepreneurship, AI, consulting, and social impact.

Co‑Founder Investment & Commitment

Minimum investment of INR 18 lakhs from the Co‑Founder is sought to ensure ownership‑level commitment and long‑term alignment with the company's vision and social mission.

Post institutional funding, each Co‑Founder will be expected to build and lead their respective verticals top‑down, scaling teams of at least 10,000 professionals over the next three years through our Industry Academia Community (IAC), PAN India and globally.

COMPENSATION

• As per Indian startup (valuation/stage market benchmarks). Deferred compensation structure during probation.
• Co‑Founder ESOPs.
• 3% to 5% incentives of realised business value for Business & Funding raised for Company as per the applicable limited‑period incentive scheme.
• Complimentary seat in our Startup Entrepreneurship Program (SEP) worth INR 18 lakhs.

Location: Remote or Hybrid, Mumbai

NOTE

Our noble initiative IAC VISION 2030 will bring 85 MN (8.5 Cr.) global jobs to India by 2030 which otherwise would go vacant due to global talent shortage. This will provide employment and career opportunities for millions of job‑ready interns, freshers, professionals and entrepreneurs through our Industry Academia Community (IAC).