Cluster Visual Merchandising - Upper North Third Party

PUMA Group; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

PUMA Group in India seeks a Visual Merchandiser to enhance the visual presentation of Puma stores and drive seasonal changes. You will execute campaigns, manage store formats, and lead VM initiatives across EBOs, partners, SIS and LFR, ensuring consistency with the brand story.

The role reports to the Regional Visual Merchandiser North and requires 5+ years in VM, a degree in Fashion/Design, and strong skills in Photoshop, Illustrator, and MS Office. Travel within the region may be needed.

Qualifications

• 5+ years of experience in visual merchandising.
• Bachelor’s/Master’s degree in Fashion Communication / Fashion / Accessories / Textile Design.
• Proven VM design and execution skills with a strong retail portfolio.
• Proficiency in Photoshop, Illustrator and MS Office tools.

Responsibilities

• Enhance visual representation of Puma stores and update the look and feel.
• Foster VM creativity through trainings, competitions and store audits.
• Execute campaigns, seasonal changes and key story roll outs.
• Manage formats across EBOs, Partner, SIS & LFR stores.
• Plan monthly beat for the responsible store set and share progress.

Skills

VM Design

Retail Merchandising

MS Office

Photoshop

Illustrator

Education

Fashion Communication

Textile Design

Fashion Accessories

Tools

PowerPoint

Excel

Photoshop

Illustrator

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

Reports to: Regional Visual Merchandiser North

Position Summary

• To ensure enhancement of visual representation of each Puma store by continuously updating the look and feel of the space.
• Fostering VM creativity to front end team through VM trainings, Competitions & Store Audits
• Alpha execution of Resec which includes Campaigns, Seasonal visual change overs and Key story roll outs
• Responsible for all formats of stores- EBOs, Partner, SIS & LFR
• A planned journey for the responsible set of stores (beat plan) to be adhered and shared month on month

Key Objectives

• Provide support to store teams to ensure brand and visual merchandising standards are understood and consistently upheld
• Plan, order and coordinate for VM supplies for seasonal / monthly changes for the set of stores.
• Train Store Management and Support teams on merchandising standards, proper fixture utilization and techniques
• Organizing and sending weekly/monthly reports to the Head Office and implementing feedback
• Maintaining a vendor base for various branded supply elements for the region
• Fostering VM creativity to front end through VM trainings, Competitions & Store Audits
• Supporting Key initiatives roll outs by covering all store formats.

Key Performance Indicators

• Net Sales
• Stock Cover
• Maintaining Vendor Base

Organizational Relationships

• Internal: Visual Merchandising Team , Sales Ops Team, Merchandising Team and Project Team
• External: Execution partners for hangers, Execution partners for mannequins, Execution partners for branded supplies and Execution partners for print media

Eligibility Criteria And Functional Competencies Required

• 5+ years of experience
• Bachelor’s/Master’s degree in Fashion Communication / Fashion /Accessories/ Textile Design
• Work experience as a Visual Merchandiser including design/ execution
• Demonstrable visual design skills with a strong retail merchandising portfolio
• Proficiency in Microsoft presentation & excel, Photoshop, Illustrator and other visual design tools
• Well versed with best practices of VM in Global industry
• Excelling Photography skill
• Creative and innovative thinker
• Acing Number game- analyzing and tracking of the executions done
• A proficient communicator.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.