Client Engagement Manager

Bigul; Navi Mumbai; On-site; INR 12,00,000 - 18,00,000; Full time

Job summary

A dynamic marketing firm in Navi Mumbai is looking for a Creative Director to lead their creative team and innovate marketing campaigns. The ideal candidate has over 5 years of experience in creative roles and 2 years in a managerial position, with a strong understanding of branding and project management. This role demands excellent leadership and communication skills, and is perfect for those who thrive in creative environments and are passionate about developing impactful brand strategies.

Qualifications

• 5+ years in creative roles, 2+ years in managerial or leadership position.
• Strong portfolio showcasing creative work across digital, print, and video.
• Exposure to platforms like CleverTap, MoEngage, and WebEngage.

Responsibilities

• Lead and inspire a multidisciplinary creative team.
• Conceptualize and execute integrated marketing campaigns.
• Analyze effectiveness of creative campaigns using KPIs.

Skills

Leadership

Creative thinking

Project management

Communication skills

Problem-solving

Brand strategy

Education

Bachelor's degree in Graphic Design, Marketing, Communications, Fine Arts, or related field

Tools

Adobe Creative Suite

Project management tools

Job description

Responsibilities

Creative Leadership & Team Management

• Lead and inspire a multidisciplinary creative team, including designers, copywriters, and content strategists.
• Foster a collaborative and innovative environment that encourages creative excellence and professional growth.
• Oversee the development of creative briefs, ensuring alignment with marketing objectives and brand guidelines.

Campaign Development & Execution

• Conceptualize and execute integrated marketing campaigns that drive user engagement and brand awareness.
• Ensure consistency in messaging and visual identity across all marketing materials and platforms.
• Ensuring projects are completed on time and within budget.

Brand Strategy & Positioning

• Collaborate with the marketing team to define and refine the brand\'s voice, tone, and visual identity.
• Monitor industry trends and competitor activities to inform creative strategies and maintain a competitive edge.
• Develop and maintain brand guidelines to ensure consistency across all touchpoints.

Cross-Functional Collaboration

• Work closely with product, technology, and sales teams to understand business objectives and translate them into compelling creative solutions.
• Coordinate with external agencies and vendors to execute large-scale campaigns and initiatives.

Performance Analysis & Optimization

• Analyse the effectiveness of creative campaigns using key performance indicators (KPIs) and analytics tools.
• Provide actionable insights and recommendations to optimize future campaigns and improve ROI.

Required Skills & Qualification:

• Bachelors degree in Graphic Design, Marketing, Communications, Fine Arts, or a related field.
• Proven experience (typically 5+ years) in creative roles, with at least 23 years in a managerial or leadership position.
• Strong portfolio showcasing creative work across various media, including digital, print, and video.
• Expertise in design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects) and project management tools
• Strong understanding of branding, marketing, and the ability to align creative strategies with business goals.
• Excellent communication skills to clearly and persuasively present ideas to creative teams and non-creative stakeholders.
• Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.
• Strong attention to detail and commitment to delivering high-quality work.
• Strategic mindset with the ability to maintain a creative vision aligned with business objectives.
• Experience collaborating with creative agencies, freelancers, and vendors.
• Problem-solving abilities, with a focus on generating innovative and effective creative solutions.
• Exposure to platforms like CleverTap, MoEngage, and WebEngage to segment users, analyze behaviour, and trigger personalized journey.