CBIA Manager

Haleon plc.; Gurugram District; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Haleon is seeking a seasoned Consumer & Market Insights leader to partner with Commercial, Brand and CBIA teams in driving growth through data-driven decisions. You will oversee analytics capability, apply consumer insights across strategy, communication and innovation to strengthen Haleon's portfolio brands.

The role emphasizes managing end-to-end market research programs, coordinating with suppliers, and leveraging advanced analytics and Gen AI tools to deliver rapid, actionable insights that

Qualifications

• 13–15 years of client-side market research experience in FMCG.
• Experience collaborating with multiple stakeholders in FMCG organizations.
• Experience conducting quantitative and qualitative research (Brand Health, U&A, Brand Equity).
• Experience running studies with health care professionals is a plus.
• Postgraduate degree in a relevant field required; analytics proficiency essential.

Responsibilities

• Lead transversal insights studies like U&A, Brand Equity, and Needstate mapping.
• Collaborate with Commercial teams to identify new business opportunities and strategy.
• Drive the innovation pipeline and post-launch tracking for existing products.
• Monitor Digestives market trends to identify growth levers.
• Develop portfolio strategies to maintain market leadership.
• Custodian of Expert led data and support related initiatives.
• Support global framework deployment for ISC Market (RGM, FEI).
• Triangulate data for Brand Reviews and diagnose category performance.
• Apply Gen AI and digital tools to accelerate insights.

Skills

Market research experience

Stakeholder management

Quantitative & qualitative methods

Syndicated data knowledge RMS

Syndicated data knowledge KWP

Education

Postgraduate degree in Management/Economics/Math/Market Research/Statistics

Tools

RMS

KWP

Data visualization

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

JOB PURPOSE

Are you truly passionate about brands? I mean roll up your sleeves and eat, sleep, breathe the creation of a brands? And more importantly, are you the person who thrives on the discovery of the insight that is the foundation for the brand? The consumer and market insight team at GSK believes that infusing a deep understanding of consumers into the category and brand teams will lead to building amazing brands. Brands that touch the consumers’ heart and mind. The consumer learning will be applied in brand strategy, brand communication, innovation, marketing initiatives and customer initiatives that provide GSK with a competitive advantage in the marketplace.

KEY RESPONSIBILITIES

Become an indispensable strategic business partner within Haleon for Commercial Team, Expert, brand, Consumer & Market Insights teams. Work closely with the Consumer & Business Insights & Analytics (CBIA) Lead to help develop Analytics and Consumer & Brand Insights capability & consumer first thinking in Haleon; apply this knowledge to support business to drive growth agenda with profitability and extend the business ambition to new opportunities. Inspire research suppliers to consistently deliver their best efforts: deliver actionable, clear, value-added understanding.

Day to day responsibilities

• Drive the agenda, functionality & actionability of transversal insights studies like U&A, Brand Equity & Needscope, Needstates/ Opportunity mapping etc.
• Work closely with Commercial teams to identify the new business opportunities, evaluate them and develop business strategy to achieve success for different brands. Evaluate potential success blocks for future growth.
• Drive the innovation initiative to facilitate, identify and streamline future innovation pipeline. Post Launch tracking of existing innovations to identify measures of success and further growth imperatives
• Monitor consumer behaviour, needs, and trends of the Digestives market in general with a view to ensure a highly proactive management of business opportunities to identify potential levers of growth for business
• Portfolio Strategy – To develop strategies and seek opportunities to maintain/gain market leadership in various categories with a view to find new opportunities, establish and maintain strong position in the market.
• Be the key Custodian of Expert led data –Prescription Share analysis. Support the Planning, Execution and Tracking of Expert led initiatives (activation & communication)
• Global Framework Deployment and Opportunity Identification for ISC Market: RGM, FEI etc.
• Assisting in and executing the monthly & bi-annual Brand Reviews by triangulating the data across different data sources and analyzing & diagnosing the current category & brand performance and mapping opportunities for growth
• Uses knowledge of key macro trends and leads understanding of consumer, market and competitive landscape to diagnose business performance and address focused business issues; Monitoring competitors’ activities and market
• Uses broader range of research tools/resources/processes to assess business issues; proactively identifies the key business issues/questions and develops the most appropriate analytic plan to address business/ research needs;
• Integrates knowledge from multiple sources and creates meaningful interpretations and recommendations that address business issues and ensures alignment with key business partners. Influences others in the implementation of action steps to drive the business.
• Uses new age Gen AI & digital technologies to help drive insights with agility & quality at pace.

Why you?

Basic Qualifications

• Proven 13-15 years in Market Research- Client side (FMCG Companies)
• Past experience of working with different stakeholders in a FMCG organization is a must. Understanding of quantitative, qualitative research methodologies (Brand Health, U&A, Brand Equity, B rand Architecture, Communication Development & Testing) & syndicated data sources like RMS & KWP and application of the same for business decisions is a must
• Any experience in running studies amongst experts like health care professionals, chemists etc would be a bonus
• Post-graduate degree or equivalent in Management, Economics, Mathematics, Market Research, or Statistics is a must with area of specialization as Management, Economics, Mathematics, Market Research, or Statistics, Qualitative & Quantitative Research
• Understanding of management principles and market research methodologies & processes and understanding of analytics solutions are critical for the role

Preferred Qualifications

• Past experience in Consumer Health care industry/ CPG industry is a plus
• Proven track record of using data to drive business growth
• Experience in statistical models development (Probabilistic graphical models, marketing Mix Models, Market Basket Analysis, Cannibalization Models, Share of Market Forecast Models, General and Bayesian Regressions). Database management and programming capabilities.
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
• Very strong analytical thinking with proven ability to connect data & insight from category consumption, brands drivers, macro & micro trends, and future forces of consumer change and deliver clear outlook scenarios along with implications for the business
• Demonstrates ability to influence cross-functional and upper management to impact decision-making; Willingness to "have an opinion" backed up by insight and analytics and the confidence to influence team members in meetings and one to one basis
• Strong interpersonal skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely; Data visualization skills are a must
• Technical market research and analytical expertise and conversant in a range of quantitative research techniques and syndicated business analyses
• Demonstrated ability to understand, interpret and apply advanced analytics to solve business issues
• Strong team player, yet good level of independence
• Good presentation skills and articulate
• Rigorous and with great attention to detail and Highly numerate and adept at working with data.
• Passionate to go beyond the obvious, Creative, open minded
• Able to adjust quickly in a fast-paced and changing environment.
• Willingness and flexibility to offer full support to brand team and CMI colleagues

Job Posting End Date: 2026-11-07

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.