Campaign Management - Sr. Manager - Ads

Paytm; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Paytm is seeking a Campaign Operations Lead to own delivery, performance optimization, and team excellence for managed service advertisers. You will lead a team operating at the intersection of AdTech systems, data analysis, and advertiser execution.

The role requires strong analytical depth, hands-on AdTech expertise, and the ability to connect platform mechanics with business outcomes. You will collaborate across product, tech, and sales to drive measurable impact.

Qualifications

• 8–12+ years in Ad Operations, Campaign Management, or Performance Marketing.
• 2+ years leading AdOps / Campaign Ops teams.
• Strong analytical problem-solving and data-driven decision making.
• Experience with large datasets and issue diagnosis.
• Expertise in MMPs (Appsflyer, Branch, Adjust) and major ad platforms (Google, Meta).
• Familiarity with DSPs (DV360, The Trade Desk) and SSPs (Magnite, Pubmatic).
• Proficiency in Excel/Google Sheets; SQL or BI tools is a plus.
• Leadership, coaching, and ability to simplify complex concepts.

Responsibilities

• Lead and grow the Campaign Operations team with strong analytical rigor.
• Own end-to-end campaign delivery across Paytm Ads inventory and programmatic ecosystem.
• Drive optimization to improve CTR, CVR, CPA, and ROAS with playbooks.
• Collaborate with Product and Tech to debug auction mechanics and attribution.

Skills

Ad Operations

Campaign Management

Performance Marketing

Data analysis

SQL

Excel/Google Sheets

Leadership

Analytical thinking

Tools

Appsflyer

Branch

Adjust

DV360

The Trade Desk

Magnite

Pubmatic

Job description

About Us:

Paytm is India’s leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

Role Overview:-

The Campaign Operations Lead will own campaign delivery, performance optimization, and team excellence for managed service advertisers. This role demands high aptitude, strong analytical depth, and hands-on AdTech expertise, with the ability to connect platform mechanics, measurement, and business outcomes.

You will lead a team that operates at the intersection of AdTech systems, data analysis, and advertiser execution.

Key Responsibilities:

Team Leadership & Analytical Excellence

• Lead, mentor, and develop a team of Campaign Operations Specialists/Managers, setting a high bar for analytical rigor and AdTech understanding.
• Drive structured thinking, hypothesis-driven optimizations, and data-backed decision making.
• Upskill the team on platforms, measurement frameworks, and ecosystem best practices.

Campaign Delivery & Performance Ownership

• Own end-to-end delivery across Paytm Ads inventory (Search, Display, Native, Post-Transaction, Video) and the Programmatic ecosystem
• Ensure zero-defect launches, accurate targeting, bidding, tracking, pacing, and reporting.
• Act as final escalation owner for complex delivery, measurement, or performance issues.

Advanced Optimization & Insights

• Conduct deep-dive analysis on performance drivers across inventory, creatives, bids, audiences, and funnels.
• Apply advanced optimization frameworks to improve CTR, CVR, CPA, and ROAS.
• Translate learnings into repeatable playbooks and SOPs. AdTech,

Measurement & Platform Collaboration

• Partner closely with Product and Tech teams to debug and improve auction mechanics, pacing logic, attribution, and reporting.
• Ensure correct interpretation of conversion signals, post-transaction events, and MMP data.
• Represent Campaign Ops in platform discussions with senior internal stakeholders.

Key Metrics Youll Own

• Campaign delivery accuracy & SLA adherence
• Portfolio-level performance improvement (CTR, CPA, ROAS)
• Analytical quality of insights & optimization impact
• Team productivity & Quality
• Advertiser satisfaction and retention

Required Qualifications

Experience & Aptitude

• 8-12+ years of experience in Ad Operations, Campaign Management, or Performance Marketing with deep AdTech exposure.
• 2+ years of experience managing AdOps / Campaign Ops teams.
• Demonstrated high aptitude and strong analytical problem-solving ability.
• Proven ability to work with large datasets, diagnose issues, and drive structured solutions.

AdTech & Platform Expertise

Mobile Measurement Partners (MMPs) - Appsflyer, Branch, Adjust etc Google & Meta Ad Platforms Demand-Side Platforms (DSPs) - DV360, TTD etc

Supply-Side Platforms (SSPs) - Magnite, Pubmatic Ad Exchanges & Programmatic Ecosystem

Measurement, Auctions & Optimization

• Deep understanding of ad auctions, bidding strategies, pacing algorithms, frequency, and budget control.
• Strong grasp of attribution models, conversion windows, incrementality, and funnel analysis.
• Advanced proficiency in Excel / Google Sheets; SQL / BI tools is a strong plus.

Skills & Leadership Traits

• Exceptionally strong analytical and reasoning skills
• Deep curiosity for AdTech systems and mechanics
• Ability to simplify complex concepts for teams and stakeholders
• Strong people leadership and coaching mindset
• Comfort operating in fast-paced, data-heavy environments

Why join us:

Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of Indias most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.

Compensation:

If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants and we are committed to it. Indias largest digital lending story is brewing here. Its your opportunity to be a part of the story!