Campaign Management Sr Analyst

Accenture in India; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

Accenture in India is seeking a Campaign Management Sr Analyst with 5–8 years of experience in Marketing Operations, Marketing Automation & Technology Execution.

The role focuses on balancing marketing complexity with resources, driving performance through data-driven campaigns, and delivering personalized customer communications using platforms like Marketo, Salesforce, and Cvent ON24.

Qualifications

• Graduation irrespective of field.
• Experience in marketing technology and automation is preferred.

Responsibilities

• Balance marketing complexity with limited resources.
• Drive performance using data, technology and content services at scale.
• Design and implement Digital Marketing Ads Promotion campaigns.
• Manage personalized customer communications and timely marketing offers.
• Execute and measure marketing processes using scalable tech.
• Work with Marketo, Cvent ON24, Salesforce and HTML rendering.
• Collaborate with peers and possibly clients or management.

Skills

Marketing Operations

Marketing Automation

Campaign Management

Data-driven Marketing

Education

Any Graduation

Tools

Marketo

Cvent ON24

Salesforce

HTML Email Development

Adobe Creative Cloud

AEM

Job description

Skill required:

Marketing Operations - Marketing Automation & Technology Execution

Designation:

Campaign Management Sr Analyst

Qualifications:

Any Graduation

Years of Experience:

5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Business solutions for assisting in marketing response rates and revenues through management of personalized customer communication strategies and delivery of marketing offers at the appropriate time.
• Execute, monitor and measure marketing processes through use of technology designed to increase productivity and repeatability. What are we looking for?
• Marketo Campaign Execution
• Cvent ON24 Event Campaign Operations
• Salesforce and Campaign Data Management
• HTML Email Development and Rendering
• Adobe Creative Production and Content Adaptation
• AEM Sites, AEM Assets and CMS DAM Operations
• Web Development and Publishing
• Campaign, Content and Web Quality Assurance Roles and Responsibilities:
• In this role you are required to do analysis and solving of increasingly complex problems.
• Your day to day interactions are with peers within Accenture.
• You are likely to have some interaction with clients and or Accenture management.
• You will be given minimal instruction on daily work tasks and a moderate level of instruction on new assignments.
• Decisions that are made by you impact your own work and may impact the work of others.
• In this role you would be an individual contributor and or oversee a small work effort and or team.
• Please note that this role may require you to work in rotational shifts