Business Development Relationship Manager

Ujjivan Small Finance Bank; Aurangabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Ujjivan Small Finance Bank is seeking a Business Development Relationship Manager in a Branch Banking setup. The role focuses on acquiring Priority/HNI liabilities from the open market, driving digital adoption, and achieving cross-sell targets across life, general, health insurance, mutual funds, and SIPs.

Ideal candidates have 3-5 years in sales, AMFI & IRDA certifications, and a Graduate degree in commerce. The position is full-time at a branch and requires travel as per business needs.

Qualifications

• Graduate in commerce; experience in sales preferred.
• Knowledge of retail banking products and services.
• Strong documentation and process compliance understanding.
• Fluent communication in local language and customer-facing skills.
• Awareness of competitors’ offerings in the market.

Responsibilities

• Meet targets for liabilities and NTB acquisitions for Priority/HNI customers.
• Build and maintain a database of prospects and manage relationships.
• Drive digital adoption among onboarded customers and promote online channels.
• Cross-sell third-party products like life and general insurance, mutual funds, SIPs.
• Ensure adherence to KYC norms and drive use of alternate channels.

Skills

Retail banking products

Documentation skills

Process compliance

Communication skills

Competitor offerings

Education

Graduate in commerce

Job description

POSITION DESCRIPTION

Business Development Relationship Manager

GRADE: M

DEPARTMENT: Branch Banking

LOCATION: Branch

SUB-DEPARTMENT: Sales

TYPE OF POSITION: Full-time

REPORTS TO: Branch Manager-Branch Banking

ROLE PURPOSE & OBJECTIVE

• Acquire new Priority/HNI customers for liabilities from open market
• Plan and execute activities with the objective of acquiring Priority/HNI customers
• Digital Adoption- Ensure that all onboarded customers are using our digital banking channels
• Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc.
• Ensure that other targets assigned such as Forex, Cards are met through NTB customers.
• Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)

SIZE OF THE ROLE

• Current Account Numbers- 1
• Savings Account Numbers- 6
• Current Account Values- 1.5 Lakhs
• Savings Account Values- 18 Lakhs
• TD Values- 15 Lakhs
• TPP- 1 Lakh Premium in Insurance

Current Account Products

• Esp Maxima & HNI Products
• Savings Account Products: - Esp Maxima & HNI Products
• Fixed Deposits
• Life Insurance
• Health Insurance
• General Insurance
• Mutual Funds & SIPs

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business

• Meet set targets on liabilities in terms of Priority/HNI open market acquisition & customer conversion via activities
• Understand need and acquire Priority/HNI customers who meet the criteria for liability products through either of the below channels:
• Leads generated by branch staff and personal leads
• Activities
• Alternate channels
• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter till specified tenure
• Digital Adoption- Ensure that all onboarded customers are using our digital banking channels
• Ensure that Cross-sell targets assigned are met for Third Party Products such as Life Insurance, General Insurance, Health Insurance, Mutual Funds, SIP etc
• Ensure that other targets assigned such as Forex, Cards are met through NTB customers.
• Ensure that Asset cross-sell is done basis target assigned (if applicable in respective branches)
• Share customer insights/product related feedback with the Sales Manager - Liabilities

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
• Reduce customer dormancy and customer attrition by continuous engagement / interaction
• Resolve customer queries on all products offered by the bank.

Internal Processes

• Guide the customer to fill the 'Account Opening Form'; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
• Strictly adhere & maintain compliance to KYC norms
• Drive the usage of alternate channels such as Internet Banking, Mobile Banking, Rewards Program, ATM etc.
• Adhere to all laid out Rules, Regulations and Internal procedural guidelines with utmost integrity.

Learning & Performance

• Maintain up-to-date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
• Ensure adherence to training man-days/ mandatory training programs for self

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

• Graduate, preferably in commerce and related streams

Experience

• 3-5 year experience, preferably in sales

Certifications

• AMFI & IRDA Certified

Functional Skills

• Basic knowledge on retail banking products
• Documentation skills
• Process compliance focus
• Communication skills: fluent in the local language
• Basic knowledge on Competition's offerings

Behavioral Skills

• Courteous customer service skills
• Time Management
• Selling skills
• Telephonic cold calling skills
• Willingness to travel & relocation as per business requirements and career opportunities

Competencies

• Planning & Organizing
• Driving Execution
• Managing Relationships
• Customer Focus

KEY INTERACTIONS

• Branch Team - Unsecured Loans Officials; Secured Loans Officials; Operations team
• Regional Product & Marketing team
• State HR
• Customers