Business Development Executive

SIG Overseas; Hyderabad; On-site; INR 279,000 - 335,000; Full time

Job summary

SIG Overseas in India is seeking a proactive Business Development Executive to support study abroad student recruitment and marketing activities. The role focuses on generating prospective student leads through field marketing, institutional visits and education fairs to raise awareness of international education opportunities and SIG's services.

The ideal candidate should have field marketing experience, excellent communication and a presentable personality, with the ability to meet

Qualifications

• Minimum 2 years of experience in field marketing, direct sales, business development or event marketing.
• Excellent verbal communication and interpersonal skills.
• Confident, presentable and professional personality.
• Willingness to travel locally and undertake regular institutional visits and event-based activities.

Responsibilities

• Student Lead Generation & Business Development
• Institutional Outreach & Field Marketing
• Education Fairs, Events & Promotional Activities
• Promotional Stall Management & Student Engagement
• Lead Follow-up & Conversion
• Coordination with Counselling & Admissions Teams
• Target Achievement & Performance Reporting

Skills

Field marketing

Direct sales

Lead generation

Event marketing

Communication skills

Job description

Designation: Business Development Executive Study Abroad (Field Marketing)
Department: Student Recruitment & Marketing
Employment Type: Full-Time
Experience: Minimum 2 Years
Salary: 25,000 30,000 per month

Gender Preference: Male candidates preferred.

About the Role

We are looking for a proactive, confident and target-oriented Business Development Executive to support our study-abroad student recruitment and marketing activities.

The candidate will be responsible for generating prospective student leads through field marketing, institutional visits, education fairs, exhibitions, promotional stalls and direct student engagement. The role involves reaching out to students interested in pursuing higher education abroad, creating awareness about international education opportunities and SIG's services, collecting prospective student enquiries and ensuring consistent follow-ups.

The ideal candidate should have prior field marketing experience, excellent communication skills, a presentable personality and the ability to work towards defined lead-generation and student recruitment targets.

Key Responsibilities

1. Student Lead Generation & Business Development
2. Institutional Outreach & Field Marketing
3. Education Fairs, Events & Promotional Activities
4. Promotional Stall Management & Student Engagement
5. Lead Follow-up & Conversion
6. Coordination with Counselling & Admissions Teams
7. Target Achievement & Performance Reporting

Candidate Requirements

• Minimum 2 years of experience in field marketing, direct sales, business development or event marketing, from any industry.
• Excellent verbal communication and interpersonal skills.
• Confident, presentable and professional personality.
• Ability to interact effectively with students, parents and institutional representatives.
• Experience in handling promotional stalls, exhibitions, events or field marketing campaigns will be an added advantage.
• Willingness to travel locally and undertake regular institutional visits and event-based activities.
• Ability to independently generate leads, engage prospective students and maintain consistent follow-ups.
• Strong organisational skills, time management and target-orientation.
• Self-motivated and capable of working independently as well as coordinating with internal teams.

Ideal Candidate Profile

We are looking for someone who is outgoing, enthusiastic and confident in interacting with students and parents. The candidate should enjoy field-based marketing activities, be comfortable representing the organisation at educational institutions and public events, and have the ability to attract prospective students, generate quality enquiries and consistently achieve assigned targets.