Business Development Associate

Urban Company; Meerut; On-site; INR 500,000 - 750,000; Full time

Job summary

Urban Company is seeking a City BDA in Meerut to own the partner ecosystem for the Cleaning category. You will build and strengthen the city's network of service professionals, onboarding new partners and driving supply health on the platform.

You'll spend significant time on the ground, conducting training, field visits and partner meets to ensure high service quality while achieving growth targets in a Tier 2/3 city.

Qualifications

• 0-3 years of experience in sales or business development
• Strong communication and interpersonal skills
• Ability to train and conduct sessions
• Ownership to run a city independently
• Willingness to extensive local travel
• Data-driven with execution

Responsibilities

• Build the city's partner supply and onboarding for the Cleaning category.
• Identify and source service professionals through calls, referrals, local networks and field visits.
• Drive lead generation, follow-ups and conversions to maintain a healthy partner funnel.
• Organise local partner acquisition drives, events and partner meets.
• Own end-to-end onboarding journey from lead to activation.
• Improve training effectiveness based on partner performance and feedback.
• Work with partners to ensure availability and supply health during peak demand.
• Monitor city metrics: leads, conversions, activation, availability and retention.
• Collaborate with central teams to solve city-level supply and quality challenges.

Skills

Sales

Business Development

Field operations

Communication skills

Ownership mindset

Travel readiness

Data-driven

Job description

• We are looking for a city BDA(Business Development Associate) to own the partner ecosystem for Urban Company's Cleaning business in a Tier 2 / Tier 3 city.
• This is a high-ownership, on-ground role where you will be the single point of ownership for building and strengthening the city's partner base. You will be responsible for the complete partner lifecycle from finding and onboarding the right professionals, activating them on the platform, and ensuring adequate supply and service quality.
• The role combines elements of business development, city operations, partner management and training. You will spend significant time on the ground with service professionals and will need to build strong relationships while also being highly outcome-oriented.

What You'll Do

1. Build the city's partner supply

Own partner acquisition and supply growth for the Cleaning category in the city.

Identify and source the right service professionals through calling, referrals, local networks, field visits and sourcing drives.

Drive high-volume lead generation, follow-ups and conversions to maintain a healthy partner funnel.

Organise and execute local partner acquisition drives, events and partner meets.

Own the end-to-end onboarding journey from lead generation to partner activation.

Identify capability and skill gaps among partners and run targeted interventions to address them.

Continuously improve training effectiveness based on partner performance and customer feedback.

3. Own partner activation & supply health

Work with partners to improve availability and ensure adequate supply during peak demand.

Track partner activation, availability, utilisation and retention.

Identify supply gaps and take corrective action through acquisition, partner engagement or training interventions.

Build strong relationships with partners and act as their first point of contact for day-to-day challenges.

Drive partner engagement and ensure a positive partner experience in the city.

4. Own city-level execution

Act as the single-threaded owner for partner-related outcomes in the city.

Monitor key city metrics such as leads, conversions, onboarding, activation, availability, utilisation, quality and partner retention.

Use data and on-ground insights to identify problems and implement solutions.

Work closely with the central/category team to solve city-level supply and quality challenges.

Execute new initiatives and experiments to improve city performance.

What We're Looking For

• 0-3 years of experience in sales, business development, operations, field operations or a similar role.
• Strong communication and interpersonal skills with the ability to build trust and rapport with blue-collar/service professionals.
• Comfortable conducting training sessions, demonstrations and group interactions.
• Strong ownership mindset ability to independently run a city and get things done on the ground.
• Highly comfortable with field work and extensive local travel.
• Ability to balance people skills with data-driven execution.
• Proactive, energetic and self-driven personality.