Business Crew - Beauty & Personal Care

Keka Technologies Private Limited; Pune District; On-site; INR 400,000 - 550,000; Full time

Job summary

Broadway, India's modern department store, is seeking a Business Crew for Beauty & Personal Care to lead the day-to-day operations of the department, ensuring an exceptional customer experience while driving sales, team performance, and operational excellence.

You will supervise stock, merchandising, events, and product demonstrations, deliver personalized recommendations, and build lasting customer relationships through trust and knowledge of skincare, makeup, and fragrance.

Qualifications

• Graduate in any discipline.
• 1–3 years of retail experience preferred.
• Strong communication and interpersonal skills.
• Ability to upsell and drive category performance.

Responsibilities

• Lead day-to-day operations of the Beauty & Personal Care department.
• Drive daily, weekly, and monthly sales targets.
• Deliver personalized product recommendations.
• Ensure shelves are stocked and compliant with merchandising standards.
• Coordinate events, product launches, and demonstrations.
• Monitor KPIs and maintain hygiene and compliance.

Skills

Customer service

Sales experience

Visual merchandising

Team leadership

Education

Graduate in any discipline

Tools

POS systems

Job description

Broadway is India's modern department store, bringing together the best digital-first, emerging, and established brands across Beauty & Personal Care, Health & Wellness, Fashion & Lifestyle, Footwear & Accessories, Home, and more. We are creating a retail experience where discovery, education, and exceptional customer service come together.

Role Overview

As the Business Crew – Beauty & Personal Care, you will lead the day-to-day operations of the Beauty & Personal Care department, ensuring an exceptional customer experience while driving sales, team performance, and operational excellence.

Key Responsibilities

Business & Sales

• Drive daily, weekly, and monthly sales targets for the Beauty & Personal Care department.
• Improve conversion, average bill value (ABV), units per bill (UPT), and repeat customer engagement.
• Deliver personalized product recommendations based on customer needs, preferences, and concerns.
• Identify opportunities to maximize category performance through upselling and cross-selling.
• Drive customer engagement through product discovery, trials, sampling, and demonstrations.
• Monitor individual and team performance against sales targets and take corrective actions where required.

Customer Experience

• Deliver a premium, consultative, and personalized beauty shopping experience.
• Understand customer needs and recommend relevant beauty and personal care products.
• Build long-term customer relationships through trust, product knowledge, and personalized recommendations.
• Handle customer concerns professionally and ensure timely resolution.
• Support beauty events, product launches, sampling activities, demonstrations, and in-store brand activations.
• Ensure customers are educated about product usage, benefits, and key features without making inappropriate medical or clinical claims.

Operations & Inventory

• Ensure shelves are fully stocked, visually appealing, and compliant with Broadway merchandising standards.
• Monitor stock availability, replenishment, expiry management, and inventory accuracy.
• Ensure proper storage and handling of beauty and personal care products.
• Monitor near-expiry and slow-moving products and coordinate with relevant teams for appropriate action.
• Coordinate with Inventory and Operations teams to minimize stock loss, damages, and shrinkage.
• Maintain high standards of hygiene and cleanliness across the department, including testers and product display areas.
• Ensure testers and sampling products are maintained as per hygiene and safety standards.

Brand & Merchandising

• Execute visual merchandising guidelines for the Beauty & Personal Care category.
• Ensure product displays are attractive, organized, and easy for customers to navigate.
• Support new product launches, promotional campaigns, seasonal displays, and brand activations.
• Partner with brand representatives to improve product visibility, customer engagement, and product knowledge.
• Ensure all brand communication, promotional material, and product displays are executed as per guidelines.
• Encourage the team to stay updated on new launches, product benefits, ingredients, and key selling points.

Reporting & Compliance

• Track departmental KPIs and share performance updates with the Department Manager.
• Monitor sales, conversion, ABV, UPT, stock availability, and other relevant category metrics.
• Ensure compliance with company policies, SOPs, billing processes, and audit requirements.
• Maintain accurate records related to inventory, damages, testers, customer feedback, and other department-level activities.
• Ensure products are displayed and sold in accordance with applicable company and category guidelines.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Customer-first mindset with consultative selling skills.
• Strong understanding of beauty and personal care retail operations.
• Good product knowledge across categories such as skincare, makeup, haircare, body care, fragrance, grooming, and personal care.
• Ability to understand customer needs and make relevant product recommendations.
• Strong visual merchandising and product presentation skills.
• Ability to work in a fast-paced retail environment.
• Problem-solving and decision-making capability.
• High ownership and execution orientation.

Preferred Experience

• 1–3 years of experience in retail, preferably in Beauty & Personal Care, Cosmetics, Skincare, Haircare, Fragrance, Personal Care, FMCG, or Modern Trade.
• Prior experience leading or supervising a retail team is preferred.
• Experience working with beauty, personal care, or lifestyle brands will be an advantage.
• Strong understanding of beauty products, customer consultation, product demonstrations, and consultative selling is preferred.

Educational Qualification

• Graduate in any discipline.
• Certification or educational background in Beauty, Cosmetology, Makeup, Skincare, or related fields will be an added advantage.

What Success Looks Like

• Consistently achieves sales and productivity targets.
• Builds a knowledgeable, high-performing, and customer-focused team.
• Delivers exceptional customer satisfaction and drives repeat business.
• Maintains high standards of merchandising, inventory accuracy, hygiene, and compliance.
• Builds strong product knowledge across the Beauty & Personal Care category.
• Creates an engaging and premium beauty discovery experience on the shop floor.
• Creates a culture of ownership, learning, and customer obsession within the team.