Brand Planning and Strategy

Havas Life Mumbai; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading health communications firm seeks a Brand Specialist in Mumbai. The role involves strategic planning and brand strategy development for healthcare brands, conducting market research, and translating complex information into compelling narratives. Ideal candidates will have 2–5 years of relevant experience and knowledge of healthcare markets. Strong communication skills and a collaborative mindset are essential. This full-time position offers opportunities for personal and professional growth in a dynamic environment.

Qualifications

• 2–5 years of experience in strategic planning or healthcare marketing.
• Educational background in relevant fields preferred.
• Proven understanding of healthcare and pharmaceutical markets.

Responsibilities

• Develop strategic planning and brand strategy for healthcare brands.
• Conduct market research to identify trends and audience behavior.
• Translate complex information into clear brand narratives.

Skills

Strategic planning

Market research

Healthcare marketing

Communication skills

Data interpretation

Collaboration

Education

Pharmacy

Life Sciences

Healthcare Management

MBA in Pharma/Healthcare

Job description

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Key Responsibilities

• Strategic planning and brand strategy development for assigned healthcare and pharmaceutical brands — from insight generation to creative brief development.
• Conduct comprehensive market research and competitive analysis to identify category trends, audience behaviour, and emerging opportunities within therapeutic areas.
• Leverage primary and secondary research (including prescription audits, syndicated data, and qualitative studies) to uncover actionable insights that inform brand strategy and communication.
• Collaborate with creative, account management, and medical teams to ensure alignment between strategic direction, creative expression, and scientific accuracy.
• Translate complex clinical and scientific information into clear, compelling brand narratives and campaign strategies that resonate with target audiences.
• Contribute to strategic presentations and research-based recommendations to support agency growth and innovation.

Desired Skills & Experience

• 2–5 years of experience in strategic planning, brand strategy, market research, or healthcare marketing — ideally within healthcare communications, pharmaceutical marketing, or consulting.
• Educational background in Pharmacy, Life Sciences, Healthcare Management, or related disciplines (e.g., B.Pharm, M.Pharm, B.Sc/M.Sc, MBA in Pharma/Healthcare) preferred.
• Proven understanding of healthcare and pharmaceutical markets, patient journeys, and healthcare professional (HCP) engagement dynamics.
• Hands‑on experience in market research methodologies — including qualitative/quantitative analysis, secondary research, and data interpretation.
• Excellent communication and presentation skills, with the ability to engage diverse internal and client stakeholders.
• A curious, collaborative, and strategic thinker with the ability to balance creativity, logic, and scientific understanding.

About Havas Life Mumbai

Havas Life Sorento is India’s leading Health & Wellness marketing, communications, digital & health tech company. It’s a part of Havas Health & You, the world’s largest global health & wellness network & part of Havas India, which unites 18 companies and diversified services across Creative, Media, and Health verticals. Centered around Human Purpose, agency believes that brands rightly have a role to play in culture and make a positive impact on the wider world, thus creating meaningful brand platforms that don’t just grow, they grow well. It has significant depth of strategic, creative, and technology competence needed for modern marketing of health brands & businesses.

For more information, visit https://in.havas.com/havas-life/ and follow Havas Life Sorento on social media.

About Havas India

Havas India gathers the expertise of 20 agencies and specialized divisions across 3 verticals:

• Havas Media Network – Havas Media, PivotRoots (integrated digital), Arena Media, Havas Media Tribes (out-of-home), Havas Market (e-commerce), Havas Play (sports, entertainment & content), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (pure play social media), and Havas Play Gameplan (sports marketing)
• Havas Creative Network – Havas Worldwide India (creative), Havas People India (talent communications & employer branding), Havas CX India (customer experience), Think Design (UX/UI), Shobiz (experiential marketing), Shobiz Exhibits (exhibitions) Conran Design Group Mumbai (branding & design), PR Pundit Havas Red (PR), and Prose on Pixels (content-at-scale)
• Havas Health & You – Havas Life Sorento (health & wellness communications).

With its unique Village model, it is an integrated network present across 3 Villages in Mumbai, Gurgaon, and Bengaluru, and regional offices in Kolkata, New Delhi, Hyderabad, and Chennai, with over 2000+ professionals and associates.

As one of India’s fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ twice in a row (Nov 2022 - Nov 2023 & Dec 2023 – Dec 2024), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2023, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations are what keep us invested as a network that has a clear mission of making a meaningful difference to brands, businesses, and people.

For more information, visit https://in.havas.com/ and follow Havas India on social media.

Senior Level

Mid-Senior level

Employment Type

Full-time

Job Function

Hospitals and Health Care and Advertising Services

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