Brand Manager - RGenx
Dr. Reddy's Laboratories
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Benefits offered by this job
Job summary
Dr. Reddy’s Laboratories is seeking a marketing professional to drive portfolio growth and customer engagement for the Nexus Division. You will shape flagship brands, plan trade schemes, and generate insights from data to boost productivity across markets.
The role requires 3–5 years in pharma marketing, post-graduation in sales/marketing, and strong brand and analytics skills. Join a leading global pharma player with strong growth ambitions and a culture of continuous learning.
Qualifications
- Post-graduation in sales/marketing or MBA preferred.
- Graduation in science is preferred.
- 3–5 years of experience in pharma marketing or related field.
- Experience in brand management or marketing analytics is desirable.
Responsibilities
- Manage the overall product portfolio for the Nexus Division and track brand performance.
- Design and execute customer engagement programs and initiatives to increase reach and loyalty.
- Develop growth strategies for flagship brands and identify market opportunities and activations.
- Design monthly and quarterly trade schemes aligned with divisional goals and assess ROI.
- Publish weekly and monthly Marketing MIS and generate actionable insights for sales productivity.
- Review brand and channel performance and implement targeted improvements.
- Collaborate cross-functionally with Sales, Purchase, Finance to ensure timely execution of marketing initiatives.
Skills
Education
Tools
Job description
Dr. Reddy’s Laboratories Ltd. is a leading multinational pharmaceutical company based across global locations. Each of our 24,000 plus employees comes to work every day for one collective purpose: to accelerate access to affordable and innovative medicines because Good Health Can’t Wait.
We started in 1984 with a modest investment, 20 employees and a bold vision. Today, we have research and development centres, manufacturing facilities or a commercial presence in 66 countries.
For nearly four decades, we have stood for access, affordability and innovation based on the bedrock of deep science, progressive people practices and robust corporate governance. As the pharmaceutical industry evolves and undergoes disruption, we see an opportunity – to strengthen our core further (the next steps) and to build the future (the new bets).
‘The Next and the New’ is how we aim to continue to be the partner of choice – purpose-driven, future-ready and sustainable. Our aim is to reach over 1.5 Bn+ patients across the world by 2030 by growing our core businesses and building for the future with sustainability at the core of our purpose and strategy. Sustainability for us means operating in a manner that respects people, planet and purpose – helping us conserve precious resources, serve our patients, create value for stakeholders, give back to society, fulfil our potential and maintain our integrity and transparency
Dr Reddy’s maintains a work environment, free from discrimination and is an equal opportunity employer. We are committed to employ & nurture all qualified diverse workforce without regard to race, colour religion, nationality, sex, age, disability status, genetics, sexual orientation, gender expression, citizenship or any other characteristic or classification protected by applicable law(s) of the country we operate in. We treasure every talent, and recognize merit and diversity in our organization.
The role will be responsible for driving portfolio growth, customer engagement and marketing effectiveness for the Nexus Division.
- Manage the overall product portfolio of the Nexus Division.
- Track brand performance, identify growth opportunities, and recommend portfolio interventions to improve business performance.
- Design and execute customer engagement programs for customers of the Nexus Division.
- Develop initiatives aimed at improving customer reach, engagement, loyalty, and business contribution.
- Develop and implement growth strategies for the flagship brands of the Nexus Division.
- Identify market opportunities, competitive gaps, brand extensions, and activation initiatives to accelerate brand growth.
- Design monthly and quarterly schemes aligned with divisional business objectives.
- Evaluate scheme effectiveness, ROI, incremental business generation, and recommend corrective actions.
- Publish weekly and monthly Marketing MIS covering key business and productivity indicators.
- Generate actionable insights from sales, brand, customer, and market data to enable the sales team to improve productivity and execution.
- Regularly review brand, territory, customer, and channel performance.
- Identify performance gaps and collaborate with the sales team to develop appropriate interventions and growth plans.
- Work closely with Sales, Purchase, Finance, and other stakeholders to ensure timely execution of marketing initiatives like Gift Dispatches and Other Schemes.
Educational Qualification
Post-graduation in sales/marketing. Graduation in science preferred
- 3 to 5 yrs overall experience
- Market Access Strategy
- Customer Value Propositions
- Regulatory Requirements
- Product Marketing
- Brand Strategy
- Brand Architecture
- Brand Representation
- Business Acumen
- Data Analysis
- Market Intelligence
- Storytelling
- Visionary Execution – Designs bold digital strategies and translates them into measurable, cross-channel impact across diverse brands.
- Collaborative Drive – Builds trusted partnerships with vendors, agencies, and internal teams while fostering high-performance culture.
- Performance Mindset – Continuously evaluates planning, reporting, and hospital engagement outcomes, driving agile improvements.
- Exposure to product/brand management in the pharma sector or as a freelance brand specialist
- Stint in area/regional level sales role with exposure to multiple therapy segments/products or in a Portfolio / Business Development role OR as a Marketing Analyst / Marketing Coordinator.
- Exposure to Legal, compliance and medical regulation is preferred
- Prior experience in digital marketing, hospital accounts marketing, channel marketing, manufacturing or R&D is desired.
- Exposure to CRM and Data Visualization tools is preferred
- joining & relocation support
- family support (Maternity & Paternity benefits)
- learning and development opportunities
- medical coverage for yourself and your family
- life coverage for yourself
Ask any employee at Dr. Reddy’s why they come to work every day and they’ll say, because Good Health Can’t Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations, but as a means to help patients lead healthier lives, and we’re always attuned to the new and the next to empower people to stay fit. And to do this, we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system, they can make magic.
For more details, please visit our career website at https://careers.drreddys.com/#!/
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