Brand Manager - FMCG

Princy Dwivedi; Bengaluru; On-site; INR 6,00,000 - 10,00,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to drive brand strategy and marketing initiatives. This role involves developing and executing comprehensive brand plans, managing marketing campaigns across traditional and digital platforms, and collaborating with cross-functional teams to ensure brand coherence. The ideal candidate will possess strong analytical and creative thinking abilities, along with excellent communication skills. If you're passionate about brand management and eager to make a significant impact in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• Strong analytical and creative thinking skills are essential.
• Excellent communication and leadership abilities are required.

Responsibilities

• Develop and implement annual brand plans aligned with business objectives.
• Plan and execute marketing campaigns across various channels.
• Conduct consumer research to shape messaging and strategies.

Skills

Analytical Thinking

Creative Thinking

Communication

Leadership

Marketing Analytics

FMCG Experience

Apparel Knowledge

Lifestyle Brand Experience

Tools

Marketing Analytics Tools

Job description

The Brand Manager is responsible for building, managing, and growing core brands.

1. Brand Strategy & Positioning

- Develop and implement the annual brand plan in line with business objectives.

- Craft clear brand positioning and consumer communication strategies.

- Analyze market trends and consumer insights to fine-tune brand direction.

2. Marketing Campaigns

- Plan and execute ATL (TV, radio, print) and BTL (in-store, events, POSM) campaigns.

- Collaborate with creative and media agencies for creative development and media planning.

- Lead digital marketing initiatives including performance campaigns, influencer tie-ups, and content strategy.

3. Product Management

- Work closely with the product development team on launches, packaging, and feature enhancements.

- Help define the product roadmap based on consumer feedback and market demand.

4. Sales & Channel Support

- Liaise with sales teams to create trade marketing plans.

- Develop promotional materials for modern trade, general trade, and e-commerce.

- Track ROI on promotional spends and campaigns.

5. Consumer Research & Insights

- Conduct or commission consumer research, focus groups, and competitor benchmarking.

- Use insights to shape messaging, pricing, and positioning strategies.

6. Budget Management

- Prepare and manage the brand marketing budget.

- Ensure efficient use of resources while achieving brand KPIs.

7. Cross-Functional Collaboration

- Work with supply chain, sales, e-commerce, design, and finance teams.

- Ensure brand coherence across all customer touchpoints and platforms.

8. Performance Monitoring

- Track brand health metrics like awareness, preference, market share, and NPS.

- Regularly report on campaign effectiveness and take corrective actions.

Skills and Qualities Typically Required

- Strong analytical and creative thinking.

- Excellent communication and leadership.

- Proficiency in marketing analytics and tools.

- Experience in FMCG, apparel, or lifestyle brands is often preferred.