Brand Head - Mohey

Vedant Fashions; Kolkata District; On-site; INR 400,000 - 650,000; Full time

Job summary

Vedant Fashions seeks a Brand Head for Mohey (Women’s Ethnic Wear) to drive growth, profitability, and market leadership. The role requires expertise in category management, product development, and franchisee operations across womenswear segments.

The candidate will lead brand strategy, lifecycle management, and channel expansion while steering consumer engagement and cross-functional collaboration to strengthen Mohey’s market position.

Qualifications

• MBA / PG in Management or related field.
• Minimum 15+ years of experience in Apparel, Fashion Retail, or Ethnic Wear.
• Strong experience in brand leadership, category management, merchandising, and retail operations.
• Exposure to women's ethnic wear brands and fashion retail.
• NIFT / Fashion Management background preferred.

Responsibilities

• Brand & Business Growth: develop long-term growth strategy and expand revenue across channels.
• Category Management: plan assortments, pricing, and seasonal merchandising.
• Product Development & Merchandising: lead from concept to market launch with cross-functional teams.
• Franchisee & Retail Network Management: drive franchisee performance and store consistency.
• Market Research & Consumer Insights: analyze trends and translate insights into strategies.
• Strategic Planning & Leadership: lead cross-functional teams and present reviews to leadership.

Skills

Brand Leadership

Category Management

Merchandising

Product Development

Franchisee Operations

Retail Network Management

Education

MBA / PG in Management

NIFT / Fashion Management background

Job description

Position: Brand Head Mohey (Women's Ethnic Wear)

Location: Kolkata

Employment Type: Full time

Experience: 15+ Years

Job Summary

The Brand Head – Mohey will be responsible for driving the overall growth, profitability, and market positioning of the Mohey brand. The role requires a strategic leader with strong expertise in category management, product development, franchisee operations, merchandising, and retail business growth within the women's ethnic wear segment. The incumbent will lead brand strategy, product lifecycle management, channel expansion, and consumer engagement initiatives to strengthen Mohey's market leadership and deliver sustainable business performance.

Key Responsibilities:

1. Brand & Business Growth

• Develop and execute the long-term growth strategy for Mohey.
• Drive revenue, profitability, and market share expansion across channels.
• Identify new business opportunities, consumer segments, and growth avenues.
• Monitor and optimize key business KPIs including sales, margins, inventory turns, and ROI.

2. Category Management

• Own end-to-end category planning and performance management.
• Define assortment strategy, pricing architecture, and seasonal merchandise planning.
• Analyze category performance and implement corrective actions to maximize sales and profitability.
• Ensure alignment between consumer demand, inventory planning, and business objectives.

3. Product Development & Merchandising

• Lead the product development process from concept to market launch.
• Collaborate with design, sourcing, production, and merchandising teams to deliver differentiated product offerings.
• Ensure collections reflect evolving consumer trends while maintaining brand DNA.
• Balance innovation, commercial viability, and profitability within the product portfolio.

4. Franchisee & Retail Network Management

• Drive franchisee performance, expansion, and operational excellence.
• Build strong relationships with franchise partners to achieve business objectives.
• Develop retail productivity enhancement programs.
• Ensure consistent brand experience across all stores and customer touchpoints.

5. Market Research & Consumer Insights

• Conduct market intelligence and competitive benchmarking.
• Analyze consumer behaviour, fashion trends, and emerging market opportunities.
• Translate consumer insights into actionable strategies for product development and brand growth.
• Monitor competitor activities and recommend strategic responses.

6. Strategic Planning & Leadership

• Create and execute annual business plans and growth initiatives.
• Lead cross-functional collaboration across merchandising, retail, marketing, sourcing, and supply chain teams.
• Build high-performing teams and foster a culture of innovation and accountability.
• Present periodic business reviews and recommendations to senior leadership.

Desired Candidate Profile

Education

• MBA / Post Graduate Degree in Management, Fashion Management, Retail Management, or a related field.
• NIFT / Fashion Management background will be an added advantage.

Experience

• Minimum 15+ years of experience in Apparel, Fashion Retail, or Ethnic Wear.
• Proven experience in brand leadership, category management, merchandising, and retail operations.
• Strong exposure to women's ethnic wear brands and fashion retail.

Industry

• Preferred Industry: Women's Apparel, Ethnic Wear, Fashion Retail (Product Development, Private Lebel)