Brand Extension and Innovation Manager - India Area

Brown-Forman Corporation; India; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Equitable pay structures

Premium employee benefits

Diversity and inclusion focus

Job summary

Brown-Forman Corporation in India is seeking a Brand Extension and Innovation Manager to build new brand extensions and scale existing ones into fast‑growing, sustainable businesses.

You will own the three-year strategic roadmap, drive product development, pricing and GTM strategies, and manage the P&L while coordinating with legal/compliance.

The role requires travel 20–25% and a track record in consumer products, licensing, and cross-functional collaboration.

Qualifications

• Experience in product development & management in consumer products or lifestyle category.
• Experience in managing licensing business is an advantage.
• Proven track record of delivering brand and business growth in competitive environments.
• Experience leading with multiple agencies and cross-functional teams.
• Marketing and commercial acumen with strong P&L management experience.
• Willingness to travel approximately 20–25% of the time.
• High level of strategic, conceptual, analytical and creative skills.
• Strong communication and storytelling skills with ability to influence without authority.

Responsibilities

• Develop and execute the three-year strategic roadmap and annual business plans for Brand Extension, driving KPI attainment.
• Collaborate with global brand teams and local experts on new product development, packaging and pricing ladders.
• Own the P&L for the extension business, ensuring profitability and growth.
• Lead end-to-end GTM strategies for brand extensions including distribution and consumer demand generation.
• Coordinate with legal and compliance teams to ensure adherence to Indian regulations.
• Co-develop annual brand and activation plans for extensions and relevant trademarks.

Skills

Product development

Licensing experience

Brand growth

Cross-functional leadership

P&L management

Travel 20-25%

Strategic thinking

Communication skills

Job description

Brand Extension and Innovation Manager

Meaningful Work From Day One: The Brand Extension and Innovation Manager is responsible for building new brand extensions and scaling up the existing ones, building them into fast‑growing sustainable businesses for Brown‑Forman in India. Responsible for championing brand and business growth across the brand extension portfolio and collaborating with internal and external stakeholders.

What You Can Expect

• Strategic Roadmap: Develop and execute the three‑year strategic roadmap and annual business plans for BF Brand Extension to deliver on KPIs and business goals.
• Innovation & NPD: Collaborate with global brand teams and local third‑party experts on new product development, managing product, packaging, and pricing ladders.
• Commercial Accountability: Manage and own the P&L for the extension business, ensuring profitability and driving volume and value growth.
• GTM Strategy: Drive end‑to‑end go‑to‑market strategies for the brand extensions from business planning, product development to commercialization – distribution and consumer demand generation.
• Stakeholder Engagement: Coordinate with legal and compliance teams to ensure all brand extensions adhere to local Indian regulations.
• Brand and Activation Plans: Work closely with brand teams to co‑develop annual brand and activation plans for the brand extensions and relevant trademarks.

What You Bring to the Table

• Demonstrable experience in product development & management, business development experience in consumer products or lifestyle category.
• Experience in managing licensing business will be an added advantage.
• Proven track record of successfully delivering brand and business growth in a highly competitive environment.
• Previous experience of leading & working with multiple agencies/business partners and cross‑functional teams.
• Marketing and commercial acumen with strong P&L management experience.
• Willingness to travel approximately 20–25% of the time.
• High level of strategic, conceptual, analytical and creative skills.
• Strong communication and storytelling skills with ability to influence without authority.

What Makes You Unique

• Experience and proven success in successfully building brand extension business for spirits or consumer trademarks.
• Experience in sales or marketing in career journey.
• Deep understanding of CCPA, ASCI (Advertising Standards Council of India) guidelines for brand extensions.
• Action‑biased and output‑oriented approach toward ambitious targets.

What We Offer

• Equitable pay structures for individual and company performance alongside a premium employee experience.
• A range of premium benefits that reflect company values and meet the needs of a diverse workforce.

Brown‑Forman Corporation is committed to equality of opportunity in all aspects of employment and provides full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability, or any other legally protected status. Accommodations available upon request including an interpreter.