Brand Designer – Graphics
KisanKraft Limited is a leading Bengaluru-headquartered agricultural equipment and power tools company, dedicated to empowering farmers across India with modern, affordable farm mechanization solutions. With a 46-acre manufacturing facility in Nellore, 14 branch offices, a dealer network of 5,000+ partners across the country, and exports to 20+ countries, KisanKraft is committed to driving productivity and innovation in the agricultural sector.
Job Responsibilities
- Translate briefs from the brand, marketing, sales and product teams into clear, compelling visual concepts that are consistent with KisanKraft’s brand identity.
- Design print collateral such as brochures, leaflets, product catalogues, price lists, posters, flyers, dealer point-of-sale material, and exhibition and trade-show graphics.
- Create digital creatives including social media posts, website and e-commerce banners, marketplace product listing images (A+ content), digital ads and campaign assets.
- Design and adapt product packaging, cartons, labels, stickers and decals for our agricultural equipment and power tools ranges.
- Develop outdoor and large-format creatives such as hoardings, wall paintings, vehicle branding and dealer shop signage for our nationwide dealer network.
- Conceptualise and create illustrations, icons and infographics that explain product features and usage simply and clearly for farmers and end users.
- Adapt creatives across regional languages and for export markets while keeping the brand look and feel consistent.
- Use Figma to design and prototype website, app and digital screens, and to run collaborative design reviews with internal teams.
- Carry out image editing, retouching, background removal and compositing of product and field photographs.
- Prepare print-ready artwork (CMYK, bleed, dielines, correct resolution) and coordinate with printers and vendors to ensure final output quality.
- Work closely with the product design team to define, document and uphold the brand’s design principles and guidelines.
- Maintain an organised library of design assets, templates and source files for easy reuse by the team.
- Stay up to date with design trends, tools and techniques, and contribute ideas to creative decision-making.
Skills & Attributes
- A strong portfolio demonstrating print, packaging and digital design work.
- Sound understanding of typography, colour, layout, composition and visual hierarchy.
- Enjoys collaborating in a small, fast-moving team and takes initiative.
- Good communication skills, with the ability to take feedback constructively and present design ideas clearly.
- Ability to work methodically, manage multiple projects at once and meet deadlines.
- Working knowledge of Kannada, Hindi or other regional languages will be an advantage.
Qualification:
Graduate / Degree or Diploma in Design, Fine Arts, Visual Communication or a related field
Experience:
2–5 years in graphic design, preferably with a brand, agency or consumer / industrial products company
Software Skills:
Mandatory:
Adobe Creative Suite – Adobe Photoshop and Adobe Illustrator
Required:
CorelDRAW Graphics Suite, Figma, MS Office
Added advantage:
Adobe InDesign; Adobe Premiere Pro and 3D design tools will be a plus