Brand Design Manager

Hindustan Unilever (HUL); Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Hindustan Unilever (HUL) is seeking a Brand Design Manager in Mumbai, leading brand, graphic, and packaging design programs. You will translate strategic briefs into creative, insight-led design, driving distinctive brand worlds across multiple touchpoints.

The role requires a strong portfolio in brand and packaging design, 10+ years of experience, and a passion for pushing craft with new tools and AI-enabled workflows.

Qualifications

• Degree in Graphic Design, Visual Communication, or related field.
• Strong portfolio across brand, graphic, and packaging design.
• Experience building visual identity systems and brand guidelines.
• Excellent sketching and concept development; illustration a plus.
• Exposure to packaging, digital, motion, or industrial design.

Responsibilities

• Develop brand experiences from concept to execution with packaging focus.
• Translate briefs into insight-led design solutions.
• Lead and deliver brand, graphic and packaging design projects with cross-functional teams.
• Contribute to building distinctive brand worlds across touchpoints.
• Explore new tools and methodologies to elevate design outcomes.
• Respond to briefs with speed, agility, and high creative standards.

Skills

Brand design

Graphic design

Packaging design

Creative thinking

Collaboration

Education

Bachelor in Graphic Design

Tools

Adobe Creative Suite

Figma

Miro

AI design tools

Job description

Job Title: Brand Design Manager

Work Location: Mumbai HQ

About HUL Design

Design is a strategic growth driver at HUL, shaping how brands show up in culture, on the shelf, and in consumers lives. We challenge conventions, elevate craft, build distinctive brand worlds, and create future-facing experiences that make our brands desirable at scale.

Were looking for a highly creative and forward-thinking design talent to help shape some of the worlds most iconic FMCG brands, including Dove, Surf, Lakm , Ponds, TRESemm , Lux, Closeup, Horlicks, Bru, and Taj Mahal Tea. This is an opportunity to create work that reaches millions of consumers every day and drives lasting business and cultural impact.

Who Were Looking For

A proactive, curious, and creatively driven designer who brings fresh perspectives, thrives in a fast-paced environment, and is excited to push boundaries, experiment, and continuously learn.

Key Capabilities

• Creative Curious: Passionate about exploring ideas and challenging conventions.
• Proactive: Takes ownership and demonstrates initiative.
• Agile: Comfortable navigating ambiguity and shifting priorities.
• Collaborative: Works effectively across disciplines and teams.
• Communicative: Articulates ideas with clarity and confidence.
• Detail-Oriented: Maintains excellence in craft and execution.

What Youll Do

• Develop compelling brand experiences from concept to execution, with a strong focus on packaging and visual identity.
• Translate strategic and creative briefs into insight-led design solutions.
• Lead and deliver brand, graphic, and packaging design projects in collaboration with cross-functional teams.
• Contribute to building distinctive brand worlds across multiple touchpoints.
• Explore new tools, technologies, and creative methodologies to elevate design outcomes.
• Respond to briefs with speed, agility, and attention to detail while maintaining the highest creative standards.

Experience Qualifications

• 10+ years of experience in brand, graphic, or packaging design, ideally within FMCG.
• Degree in Graphic Design, Visual Communication, or a related discipline.
• Strong portfolio demonstrating creativity, craft, and conceptual thinking across print and brand building.
• Experience developing and applying visual identity systems and brand guidelines.
• Excellent sketching and concept development abilities; illustration skills are a plus.
• Exposure to broader design disciplines including packaging, digital, motion, or industrial design.
• Strong understanding of social-first content and contemporary visual culture.
• Interest or experience in photography and digital content creation is a plus.
• Comfortable working across diverse brands, categories, and markets.

Technical Specialist Skills

• Advanced proficiency in Adobe Creative Suite, Figma, Miro, and related design tools.
• Experience leveraging AI tools for design development, visualization, and creative exploration.
• Exposure to motion design and animation is a plus.
• Strong curiosity for emerging technologies, trends, and creative innovation.

Our commitment to Equality, Diversity Inclusion

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.