Brand Design Lead

Seagull Advertising; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Seagull Advertising in Pune, India, is seeking a Lead Brand & Experiential Designer to transform brand strategy into impactful visual identities. This role involves leading the creation of brand systems, designing experiential branding for various settings, and collaborating with creative teams.

The ideal candidate will have 5-8 years of dedicated experience in the field, holding a relevant degree from an accredited design school. Strong conceptual abilities and expertise in translating brand strategy into real-world experiences are essential.

Qualifications

• 5 to 8 years of experience in brand consultancy or experiential design studio.
• Portfolio must focus on deep identity systems and spatial assets.

Responsibilities

• Lead the creation of brand identity systems and design branding for events.
• Collaborate with teams to deliver integrated brand solutions.
• Mentor junior designers and maintain high creative standards.

Skills

Brand Identity Systems

Typography

Visual Language Development

Event Branding

Adobe Illustrator

Education

Bachelor of Fine Arts (B.F.A.) or Master of Design (M.Des.)

Tools

Adobe Illustrator

Figma

Job description

Seagull Advertising is looking for a Lead Brand & Experiential Designer to transform brand strategy into impactful visual identities and immersive brand experiences across digital, physical, and spatial touchpoints.

Key Responsibilities

• Lead the creation of brand identity systems, including logos, typography, visual languages, and brand guidelines.
• Design experiential and environmental branding for events, exhibitions, retail spaces, and corporate environments.
• Develop wayfinding systems, signage, and spatial graphics.
• Collaborate with strategists, copywriters, and creative teams to deliver integrated brand solutions.
• Present concepts to clients and ensure consistency across all brand touchpoints.
• Mentor junior designers and maintain high creative standards.

Qualifications & Experience

• Education: Bachelor of Fine Arts (B.F.A.) or Master of Design (M.Des.) in Graphic Design, Communication Design, or Spatial/Environmental Design from an accredited design school (e.g., NID, IDC School of Design, RISD, UAL, or similar institutions).
• Experience: 5 – 8 years of dedicated experience within a specialist brand consultancy or experiential design studio (rather than a generic advertising agency).
• Strict Focus: A portfolio completely devoid of product/UX design or general social media marketing, focusing purely on deep identity systems and spatial assets.

Skills & Expertise

1. Brand Design

• Brand Identity Systems
• Typography
• Visual Language Development
• Brand Guidelines
• Packaging and Print Collaterals

2. Experiential Design

• Event Branding
• Exhibition & Stall Design
• Environmental Graphics
• Wayfinding Systems
• Retail & Corporate Space Branding

3. Software Proficiency

• Adobe Illustrator
• Figma
• Presentation and Mockup Tools

What We’re Looking For

• Strong conceptual and design thinking abilities.
• Expertise in translating brand strategy into real-world experiences.
• Excellent presentation and communication skills.
• Ability to lead projects and collaborate across teams.