Brand Content Creator

Genxlead; Chennai; On-site; INR 300,000 - 600,000; Full time

Job summary

Genxlead is seeking a Brand Content Creator for Shyaway to produce engaging social media content from Vanagaram. You will appear on camera, script and shoot short-form videos, and craft visuals for reels, stories, and posts.

The role requires 1–5 years in social media/content creation, comfort on camera, and proficiency with Canva/Photoshop and basic video editing. Fashion/lifestyle content experience is a plus.

Qualifications

• 1 to 5 years of social media/content creation experience.
• Comfortable on camera and in front of the mic/crompted shoots.
• Knowledge of Canva/Photoshop and basic video editing.
• Creative and trend-aware with a strong visual sense.
• Fashion or lifestyle content experience is a plus.

Responsibilities

• Create engaging content for social platforms including Instagram, Facebook, and YouTube.
• Appear confidently in reels, videos, and brand-led content.
• Script, plan, and execute short-form video content aligned with campaigns.
• Shoot and coordinate content production using mobile or basic cameras.
• Edit basic videos for reels, stories, and social posts.
• Design simple creatives, thumbnails, and social assets using design tools.
• Stay updated with social media trends, formats, and algorithms.
• Coordinate with branding and marketing teams for campaigns.
• Support content calendar planning and post scheduling.
• Track content performance and suggest creative improvements using insights.

Skills

On-camera presence

Social media content creation

Video editing

Canva

Photoshop

Trend awareness

Creative thinking

Proactive

Tools

Canva

Photoshop

Video editing tools

Job description

Job description

Title: Brand Content Creator - (Shyaway)

Location: Vanagaram

Responsibilities:

• Create engaging content for social media platforms including Instagram, Facebook, and YouTube
  
• Confidently appear in reels, videos, and other brand-led content
  
• Script, plan, and execute short-form video content aligned with trends, campaigns, and brand voice
  
• Shoot and coordinate content production using mobile or basic camera setups
  
• Edit basic videos for reels, stories, and social media posts
  
• Design simple creatives, story posts, thumbnails, and social media assets using basic design tools
  
• Stay updated with social media trends, viral formats, and platform algorithm changes
  
• Coordinate with branding and marketing teams for campaign execution
  
• Support content calendar planning and post scheduling
  
• Track content performance and suggest creative improvements based on insights
  

Requirements

• 1 to 5 years of social media/content creation experience
  
• Comfortable on camera
  
• Knowledge of Canva /Photoshop & basic video editing
  
• Creative and trend-aware
  
• Fashion/lifestyle content experience is a plus
  

Preferred Skills

• Trend spotting & meme marketing
  
• Good visual sense
  
• Proactive and self-driven