Brand Communication & Editorial Lead

AxureOne; Ahmedabad District; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A leading brand communications firm based in Ahmedabad, India is seeking a Brand Communication & Editorial Lead. This role entails overseeing all brand content and representing the brand at key events. Ideal candidates will have proven editorial leadership experience and refined writing skills. Offering opportunities for career growth and performance bonuses. Join us to make a positive impact!

Benefits

Career growth & learning opportunities

Team-building & fun work culture

Performance bonuses as per company policy

Qualifications

• Proven experience in luxury PR or strategic brand storytelling.
• Comfortable representing the brand at key events.
• Strong writing and editing skills.

Responsibilities

• Oversee all editorial content including narratives and campaign copy.
• Manage in-house and freelance content writers.
• Represent the brand at key events and collaborations.
• Craft press materials and brand stories for media outreach.
• Collaborate with leadership teams for brand presentations.

Skills

Deep cultural literacy

Proven experience in editorial leadership

Refined writing and editing abilities

Strategic thinking

Comfortable representing the brand

Job description

We are seeking a Brand Communication & Editorial Lead to join our team. This role will supervise all brand content from written word and product storytelling to public relations, media presence, and cultural activations.

As part of the brand’s core team, you will also represent the company at key events, collaborations, and select public engagements, helping to shape how the brand is perceived by the wider world.

The Role

Key Responsibilities

• Develop and oversee all editorial content: collection narratives, essays, interviews, campaign copy, website and advertising copy.
• Manage and supervise in-house content writers and freelance writers to uphold consistency and depth.
• Represent the brand at key events, cultural initiatives, partner collaborations, and select media opportunities.
• Participate in conversations and engagements that further creative and cultural positioning.
• Uphold and communicate the brand’s values and point of view with discretion, elegance, and clarity.
• Craft press materials and brand stories for media outreach, feature placements, and founder profiles.
• Support relationships with editors, stylists, and media professionals to build a meaningful press presence.
• Work alongside leadership and external PR partners to shape public narrative.
• Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations.
• Guide messaging, visual storytelling, and communication surrounding exhibitions and launches.
• Ensure experiential alignment between product, space, and narrative.
• Align communication with broader creative and commercial goals.
• Collaborate closely with product, design, retail, and leadership teams to ensure cohesion in brand presentation.
• Uphold brand integrity and discretion across all channels and external-facing initiatives.

Ideal Profile

Requirements

• Deep cultural literacy and sensitivity to language, materiality, and nuance.
• Proven experience in editorial leadership, luxury PR, or strategic brand storytelling.
• Refined writing and editing abilities — with an aesthetic that values restraint, depth, and clarity.
• Comfortable representing the brand at key forums and events in a thoughtful, observant, and well-prepared capacity.
• Strategic thinker with the ability to execute across details, teams, and timelines.

Benefits

• Career growth & learning opportunities.
• Team-building & fun work culture.
• Performance bonuses as per company policy.

What's on Offer?

• Opportunity to make a positive impact.