BDM - Media & Advertising

Alendei Platforms Private Limited; Vadodara; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Alendei Platforms Private Limited, through its Alendei Media division, seeks a proactive Business Development Manager who can think like a brand strategist, build partnerships, and close mandates across PAN-India and international clients.

You will develop pipelines, manage pitches, sell across OOH, digital, and call centre CX, nurture existing accounts, and drive revenue targets while representing the company at industry events.

Qualifications

• 4–6 years in BD or client servicing at a media company, advertising agency, OOH firm, or integrated marketing company with a proven mandate closure track record.
• Bachelor's in Marketing, Business, Mass Communications, or Advertising; MBA preferred.
• Excellent written and verbal communication, negotiation, and relationship-building skills.

Responsibilities

• Build and manage a qualified pipeline across brand categories through direct outreach, referrals, industry events, and association networks.
• Lead the full pitch cycle - brief understanding, cross-channel media planning, proposal creation, negotiation, and mandate closure.
• Sell across Alendei Media's full 360° inventory - OOH, transit, indoor, digital, cinema, radio, print, and call centre & CX operations.
• Articulate ROI across channels - ROAS, CPL, CTR for digital; reach and frequency for OOH and traditional.
• Bundle services strategically - e.g., layering call centre support onto lead-gen campaigns for real estate, BFSI, and edtech clients.
• Nurture existing accounts for renewals, retainer expansions, and upsell opportunities; conduct regular performance reviews.
• Pursue international mandates from GCC, UK, and diaspora brands seeking PAN-India media execution; represent Alendei at global advertising forums.
• Own monthly/quarterly revenue targets; maintain CRM records and report pipeline health to leadership.

Skills

Pipeline development

Negotiation

Relationship-building

Travel willingness

Education

Bachelor's in Marketing/Business/Advertising

Job description

Alendei Media runs full 360° media and marketing mandates for a diverse brand portfolio spanning FMCG, real estate, retail, F&B, healthcare, and D2C categories - targeting domestic brands across Gujarat and PAN-India, as well as international clients seeking a strong Indian market presence. We're looking for a Business Development Manager who doesn't just sell media - but thinks like a brand strategist, builds like a partner, and closes like a closer.

Responsibilities

• Build and manage a qualified pipeline across brand categories through direct outreach, referrals, industry events, and association networks.
• Lead the full pitch cycle - brief understanding, cross-channel media planning, proposal creation, negotiation, and mandate closure.
• Sell across Alendei Media's full 360° inventory - OOH, transit, indoor, digital, cinema, radio, print, and call centre & CX operations.
• Articulate ROI across channels - ROAS, CPL, CTR for digital; reach and frequency for OOH and traditional - positioning integrated campaigns over single-medium buys.
• Bundle services strategically - e.g., layering call centre support onto lead-gen campaigns for real estate, BFSI, and edtech clients.
• Nurture existing accounts for renewals, retainer expansions, and upsell opportunities; conduct regular performance reviews.
• Pursue international mandates from GCC, UK, and diaspora brands seeking PAN-India media execution; represent Alendei at global advertising forums.
• Own monthly/quarterly revenue targets; maintain CRM records and report pipeline health to leadership.

*Consider this your media plan - the best BDMs always over-deliver on reach. We give you the pedestal; how wide you amplify it is entirely up to you.

Requirements

• Bachelor's in Marketing, Business, Mass Communications, or Advertising. MBA preferred. Excellent written and verbal communication, negotiation, and relationship-building skills.
• 4–6 years in BD or client servicing at a media company, advertising agency, OOH firm, or integrated marketing company with a proven mandate closure track record.
• Strong grasp of media planning fundamentals - reach/frequency, GRP/TRP, CPM, OOH impact metrics, and digital performance KPIs.
• Excellent communication, negotiation, and relationship-building skills; willingness to travel across Gujarat and PAN-India.
• OOH sales experience in Gujarat or PAN-India is a strong advantage; familiarity with Ahmedabad, Vadodara, Surat, and Rajkot brand clusters preferred.
• Existing network of CMOs, marketing managers, media agency buyers, and brand teams across FMCG, real estate, retail, and education verticals.
• Exposure to call centre or telemarketing mandates is an added advantage.