Bank Officer Branch Banking

Au Small Finance Bank Ltd.; Assam; On-site; INR 350,000 - 500,000; Full time

Job summary

AU Small Finance Bank Limited invites applications for a Bank Officer - Branch Banking. The role focuses on meeting sales targets by acquiring CASA and liability accounts, driving cross-selling of banking products to new and existing customers, and promoting third-party financial products.

You will open accounts for NTB customers, maintain relationships, participate in branch marketing activities, and ensure compliance with KYC/AML guidelines while delivering excellent customer service.

Qualifications

• 0–3 years of sales/branch banking experience
• Ability to acquire CASA and liability accounts
• Strong cross-selling of financial products including life and health insurance and mutual funds
• Willingness to travel and work in a branch setting
• Valid two-wheeler license and own smartphone

Responsibilities

• Acquire CASA and liability accounts through local channels and walk-ins
• Drive cross-selling of banking products to customers
• Promote and sell third-party financial products (life/health insurance, mutual funds SIPs)
• Meet monthly and quarterly sales targets as per scorecard
• Ensure growth in customer base and deepen existing relationships through portfolio management
• Implement branch-level sales and marketing activities to support business growth
• Source new customers via campaigns, referrals, associations, and market networking
• Ensure timely opening of NTB accounts and seamless onboarding
• Maintain compliance with internal processes, audit, KYC/AML guidelines

Skills

Professional communication

Relationship management

Sales forecasting

Customer-centric

Digital apps

Lead generation

Territory knowledge

Field travel

Job description

Group Company: AU Small Finance Bank Limited

Designation: Bank Officer Branch Banking

Position description: Accountable for meeting sales targets (No. and value) as per the defined scorecard

Primary Responsibilities:

• 1. Acquire CASA and liability accounts through cold calling, market references, and walk-ins.2. Drive cross-selling of banking products and services to existing and new customers.3. Promote and sell third-party financial products including life insurance, health insurance, and mutual fund SIPs.4. Achieve monthly and quarterly sales targets as defined in the performance scorecard.5. Ensure growth in customer base and deepening of existing relationships through effective portfolio management.

Additional Responsibilities:

• 1.Implement branch-level sales and marketing activities to support overall business growth and brand visibility.2. Drive liability acquisition by building and maintaining strong customer relationships.3. Source new customers through multiple channels including local campaigns, walk-ins, customer referrals, industry associations, and market networking.4. Ensure timely and accurate opening of accounts, providing a seamless onboarding experience for new-to-bank (NTB) customers.5. Support overall branch performance by contributing to both customer service and compliance standards.6. Maintain high levels of customer satisfaction and ensure prompt resolution of queries or issues.7. Ensure adherence to internal processes, audit requirements, and regulatory guidelines.

Reporting Team

• Reporting Designation:
• Reporting Department:
• Bachelor of Applied Science - BASc, Bachelor of Architecture - BArch, Bachelor of Arts - BA, Bachelor of Business Administration - BBA, Bachelor of Commerce - BCom, Bachelor of Education - BEd, Bachelor of Engineering - BE, Bachelor of Fine Arts - BFA, Bachelor of Laws - LLB with specialization in Banking and Financial Support services, Banking, corporate, finance and securities law and experience between 0.5 - 3 years
• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

• Years of experience: 0 to 3

Key Performance Indicators: Business Volume, Acquisition Targets, Average Ticket Size, Boarding Rate, Lead Conversion Rate, Cross-Sell Ratio, Customer Retention Rate, Referral Generation, Campaign Effectiveness, Onboarding Satisfaction Rate, Account Opening Turnaround Time.

Required Competencies: 1. ownership and accountability for results2. Customer-centric mindset and actions3. adept at handling digital business apps and software4. hard work and detail-orientation5. eager to learn and grow as a banking professional6. positive mindset, ethical and high integrity7. Bias for Action and Urgency

Required Knowledge: 1. Aptitude for lead generation2. Target Market Knowledge - Local Area geography familiarity3. Familiarity with Digital applications5. Detailed data collection/recording

Required Skills: 1. Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken2. Relationship Management - Client-Centric Approach, respectful3. Sales Forecasting & Reporting

Required abilities

• Physical: 1. Physical fitness2. Mental agility3. Ability to do extensive field travel/work4. Ability to handle work pressure and demanding clients
• Other: 1. Valid Two-Wheeler Driving License2. Personal 2-wheeler3. Own Smartphone4. track record of past employment5. Positive reference check and clear civil report

Specific requirements

• Travel: High
• Vehicle: 2-wheeler
• Pay Rate:
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank2. Non-disclosure of confidential information about bank, clients3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.4. Ensure adherence to KYC (Know Your Customer) and AML (Anti-Money Laundering) guidelines during all customer onboarding and account-opening processes.