AVP Marketing Data Science

Citi; Mumbai; On-site; INR 3,500,000 - 7,000,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Citi in Mumbai, India, seeks an AVP – Marketing Data Science to drive advanced analytics across marketing data to optimize media spend. Hybrid role based in Mumbai reports to the SVP Marketing Data Science.

You will lead predictive modeling, MMM and attribution efforts, collaborate with cross-functional teams, and communicate data-driven insights to senior leadership. Strong analytics, ML, and programming skills required.

Qualifications

• 5–8 years of experience in media measurement and analytics, preferably in financial services or related environments.
• Hands-on with structured and unstructured marketing data and predictive modeling using ML/DL.
• Deep knowledge of AI/ML concepts (RNN, LSTM, LLMs, NLP) and selecting best-fit solutions.
• Proficiency in Python or R, Hive/SQL, and ML frameworks (TensorFlow, PyTorch).
• Experience building MMM, attribution models, and measurement frameworks.

Responsibilities

• Implement advanced analytics across the client lifecycle—acquisition, engagement, experience and retention.
• Support development and execution of Citi’s media measurement framework, including reporting and incrementality testing.
• Collaborate with media, ad-tech, product and LOB stakeholders to enable data-driven decisions.
• Manage attribution measurement and reporting processes; ensure QA and timely delivery to senior stakeholders.
• Prepare and present data stories that translate analytics into business impact for executives.
• Calibrate media performance across data sources and generate actionable insights for leadership.
• Own the measurement roadmap and test-and-learn agenda for analytics studies.
• Lead vendor relationships for measurement and media solutions and drive pilots.

Skills

Marketing analytics

Predictive modeling

Python

R

SQL

Machine learning

MMM

Attribution modeling

Data storytelling

Cross-functional collaboration

Education

Master or Bachelor in Business Analytics/Finance/Statistics

Tools

TensorFlow

PyTorch

SQL

Hive

Job description

Job Overview

AVP – Marketing Data Science – Hybrid (Internal Job Title: Dig Mkt Analytics Sr Analyst - C12), based in Mumbai, India. The role resides within Citi’s Media Sciences team and reports to the SVP Marketing Data Science. It focuses on advanced analytics of clean‑room, marketing, audience and creative data to drive actionable insights and optimize media spend.

Responsibilities

• Implement advanced analytics across the client lifecycle – acquisition, engagement, experience and retention – using multiple analytical approaches and data sources.
• Support development and execution of Citi’s media measurement framework, including performance reporting, attribution strategy and incrementality testing.
• Collaborate with media, ad‑tech, product and line‑of‑business stakeholders to enable data‑driven decision making and define measurement requirements.
• Manage attribution measurement and reporting processes, ensuring quality assurance, insights generation and timely delivery to senior stakeholders.
• Prepare and present clear data stories and measurement narratives that translate analytical results into business impact.
• Calibrate media performance across data sources, creating actionable insights for senior leadership.
• Own the measurement roadmap, media test‑and‑learn agenda and advanced analytics studies.
• Lead and nurture vendor relationships for measurement and media solutions, driving priorities and pilot testing.
• Act as a subject‑matter expert on measurement methodologies, simplifying complex concepts for executive audiences.

Qualifications and Experience

• 5–8 years of experience in media measurement and analytics, preferably within financial services or relevant agency/publisher environments.
• Hands‑on experience with structured and unstructured marketing data and predictive modeling using machine learning, deep learning, neural networks, and large‑language models.
• Deep understanding of AI/ML concepts such as RNN, LSTM, LLMs, NLP and ability to select optimal solutions for business cases.
• Proficiency in Python or R, Hive/SQL, and machine‑learning frameworks (TensorFlow, PyTorch, etc.).
• Experience building marketing mix models (MMM), attribution models and other measurement frameworks.
• Strong analytical and data‑storytelling skills, with the ability to influence senior leadership and manage cross‑functional projects.
• Process‑oriented, organized and able to deliver high‑quality work in a fast‑paced environment.
• Experience coordinating with legal, compliance and procurement teams on technology contracting in a regulated setting.

Education

Master’s or Bachelor’s degree in Business Analytics, Finance, Statistics (advanced degree preferred).

Additional Information

Hybrid work arrangement. Citi is an equal‑opportunity employer. Qualified candidates are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other protected characteristic. Employees with disabilities may request reasonable accommodations.