AVP, Business and Customer Analytics

Synchrony; Kolkata District; On-site; INR 3,000,000 - 5,400,000; Full time

Job summary

Synchrony in India seeks an AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics (Individual Contributor) to lead analytics initiatives, deliver actionable insights, and drive Marketing ROI across lifecycles.

You will mentor teammates, build dashboards, partner with stakeholders, and translate complex data into clear business recommendations, requiring strong SQL/SAS and project-management experience. This role aligns with US hours and offers flexible timing.

Qualifications

• 4+ years hands-on analytics/data science experience.
• Ability to translate business problems into analytics solutions.
• Strong communication with cross-functional teams.
• Experience in lifecycle marketing analytics preferred.

Responsibilities

• Lead analytics projects from scoping to delivery.
• Develop and maintain dashboards to show insights on customer lifecycle.
• Support strategic analytic initiatives from planning to execution.
• Establish partnerships with stakeholders through transparent delivery.
• Mentor team members on analytical and technical subjects.

Skills

SQL / SAS / Open Source Tools

Project management

KPI development / business metrics

Communication skills

Education

Bachelor's degree in Statistics/Mathematics/Economics/Engineering or related field

Tools

SQL

SAS

Open Source Tools

Job description

Role Title

AVP, Business and Customer Analytics (L10)

Company Overview

Synchrony (NYSE: SYF) is a leading consumer financing company that has been at the heart of American commerce and opportunity for nearly a century. Synchrony delivers credit and banking products that empower tens of millions of consumers to improve their financial lives and access what matters most. Leveraging innovative solutions that are shaping the future of retail commerce, Synchrony supports the growth and success of some of the nation’s most respected brands, alongside hundreds of thousands of small and midsize businesses, including health and wellness providers. Committed to excellence in service and culture, Synchrony is proud to be named as #3 as a Great Place to Work® in India and is honored to be ranked the #1 Best Company to Work For® in the U.S. by Fortune magazine and Great Place to Work®. For more information, visit www.synchrony.com.

Organizational Overview

Our analytics organization comprises of data analysts who focus on enabling strategies to enhance customer and partner experience and optimize business performance through data management and development of full stack descriptive to prescriptive analytics solutions using cutting edge technologies thereby enabling business growth

Role Summary/Purpose

AVP, Co-Brand & Enterprise Lifecycle Marketing Analytics (Individual Contributor) role is a part of India Analytics Hub (IAH). The role will deliver on business and organizational priorities for Lifecycle Marketing, solve business problems with solutions that are powered by data and analytics. The model candidate must exhibit thought leadership, be a hands on problem solver who can deliver actionable insights on Lifecycle Marketing Initiatives across the business, recommend best practices and solutions that drive better customer experience and improve Marketing ROI.

Key Responsibilities

• Lead analytics projects/solutions from scoping to delivery and solve business problems through basic to advanced analytics/data science streams, as applicable
• Hands on Develop and Maintain dashboards , proactively showcase insights on customer lifecycle
• Support strategic initiatives and analytic solutions building from planning to execution, as assigned time to time
• Establish a strong partnership with stakeholders through consistent delivery, transparency and problem solving mindset
• Mentor team members on analytical, technical and functional subject matters

Required Skills/Knowledge

• Minimum 4+ years of hands on Experience in SQL / SAS /Open Source Tools with ability to leverage advanced algorithms and be efficient in handling complex / large data
• Minimum 2+ Years of Experience in project management with Ability to independently formulate objectives, lay out key milestones, deliver with high accuracy
• Ability to see a business process as a synergy of multiple functions & create / connect KPIs
• Excellent oral and written communication skills with ability to collaborate ,articulate and present solutions cutting across functional teams in a simple yet compelling manner

Desired Skills/Knowledge

• Experience in managing People; Coordinates work, supervises & evaluates performance, ensures employees are trained
• Identify opportunities to deploy existing analytics solutions at scale and reduce time to market
• Knowledge of latest tools and techniques with ability to build proof of concepts
• Negotiate complex matters amidst conflicting sources of information and diverse opinions in alignment with Synchrony’s Core values and Culture

Eligibility Criteria

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 4+ years of hands‑on relevant analytics/data science experience(Distance learning not valid) , or

in lieu of a degree 6+ years of relevant analytics/data science experience

Work Timings

This role qualifies for Enhanced Flexibility and Choice offered in Synchrony India and will require the incumbent to be available between 06:00 AM Eastern Time – 11:30 AM Eastern Time (timings are anchored to US Eastern hours and will adjust twice a year locally). This window is for meetings with India and US teams. The remaining hours will be flexible for the employee to choose. Exceptions may apply periodically due to business needs. Please discuss this with the hiring manager for more details.

For Internal Applicants

• Understand the criteria or mandatory skills required for the role, before applying
• Inform your manager and HRM before applying for any role on Workday
• Ensure that your professional profile is updated (fields such as education, prior experience, other skills) and it is mandatory to upload your updated resume (Word or PDF format)
• Must not be any corrective action plan (Formal/Final Formal) or LPP
• L8+ Employees who have completed 18 months in the organization and 12 months in current role and level are only eligible

Grade/Level

10

Job Family Group

Data Analytics