Asst Manager - Product and Marketing, AA

Mann; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Successfactors in Bengaluru, India is seeking a commercially oriented Assistant Manager - Product and Marketing to manage an automotive aftermarket filtration portfolio and drive growth across Sales, Engineering, Sourcing and Supply Chain.

You will identify market opportunities, plan new product launches, analyse competition and develop business cases, while coordinating with cross-functional teams to ensure launch readiness and portfolio expansion.

Qualifications

• Bachelor’s degree in Engineering or related technical discipline.
• MBA/PGDM in Marketing or Business Management preferred.
• 3-5 years of relevant experience in automotive aftermarket or product management.

Responsibilities

• Portfolio management across lifecycle and expansion priorities.
• New Product Introduction opportunities and launches.
• Market and competitor intelligence to identify gaps.
• Support pricing, positioning and business cases.
• Develop GTM plans and sales-enablement materials.
• Coordinate with Sales, Engineering, Sourcing and Supply Chain.
• Product data and dashboards to support portfolio decisions.

Skills

NPI

Market research

Commercial acumen

Stakeholder management

OE references

MS Excel

PowerPoint

Product management

Channel management

Education

Bachelor’s degree in Engineering or related field

MBA / PGDM in Marketing or Business Management

Tools

SAP

Power BI

Tableau

Job description

Career Opportunities: Asst Manager - Product and Marketing, AA (9355)

Requisition ID9355-Posted09/29/2026-1AAMA-ME-INMK Marketing and Product Manager-AA Independent Aftermarket (IAM) (AI)-Bangalore- Job Country (1)

We are looking for a commercially oriented Product Manager to manage and grow an automotive aftermarket filtration portfolio. The role will focus on identifying market opportunities, expanding product coverage, managing new product launches and lifecycle, analysing competition, and driving successful execution across Sales, Engineering, Sourcing and Supply Chain

Main Tasks

• Portfolio Management: Manage assigned product portfolio across the lifecycle; identify product gaps, application opportunities andportfolio expansion priorities.
• New Product Introduction: Identify NPI opportunities using market, vehicle parc, OE and competitor data; develop business casesand drive launches through market availability.
• Market & Competitor Intelligence: Analyse competitor products, pricing, application coverage and positioning; use OE referenceand cross-referencing to identify market gaps.
• Commercial Management: Support pricing, positioning and business cases; track portfolio performance, revenue opportunities andcommercial targets.
• Go-to-Market: Develop launch plans, product value propositions, catalogues and sales-enablement materials; support sales anddistributor requirements.
• Cross-functional Execution: Coordinate with Sales, Engineering, Sourcing, Supply Chain, Quality, Finance and Marketing to ensurelaunch readiness and resolve execution issues.
• Product Data & Analytics: Maintain product/application data and dashboards; analyse sales and launch performance to supportportfolio decisions.

-Key Performance Indicators / KRAs :

• Revenue and growth of assigned product portfolio
• New product launches and timeline adherence
• Portfolio and vehicle/application coverage expansion
• Product gap identification and closure
• Market and competitor intelligence
• Commercial performance of new and existing products
• Launch readiness and cross-functional execution

Experience

Education

• Bachelor’s degree in Engineering, Automotive, Mechanical, Mechatronics or a related technical discipline.
• MBA / PGDM in Marketing, Strategy or Business Management is preferred.

Experience

• 3-5 years of relevant experience in the automotive industry, preferably in Automotive Aftermarket, Auto Components, Automotive Parts, Product Management, Product Development / NPI, Business Development or Commercial / Category Management.
• Prior experience with automotive aftermarket products, distributors, dealers or channel partners is preferred.

Must-Have Skills

• Understanding of automotive products and the Independent Aftermarket (IAM) business.
• Experience in product portfolio management and/or New Product Introduction.
• Ability to work with OE numbers, competitor references and vehicle/application data.
• Strong market research, competitor analysis and commercial acumen.
• Business-case development and analytical problem-solving skills.
• Strong project and stakeholder management capabilities.
• Ability to work effectively with Sales, Engineering, Sourcing and Supply Chain.
• Excellent communication, presentation and MS Excel / PowerPoint skills.

Preferred Skills & Exposure

• Experience in automotive filtration or other replacement parts.
• Experience managing a large SKU / part-number portfolio.
• Exposure to automotive cataloguing and application data.
• Working knowledge of SAP or other ERP systems.
• Experience with Power BI, Tableau or similar analytical tools.
• Experience supporting launches across multiple brands or markets.