Associate Vice President, Growth

WPP Media Limited; Bengaluru; Hybrid; INR 4,000,000 - 6,000,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media in Bengaluru seeks a high-impact Senior Growth Lead to drive SMB client acquisition and revenue growth. The role blends media expertise, digital strategy, and ownership to expand the business.

You'll lead cross-functional teams with planning, data and partnerships, own end-to-end sales cycles, and build strategic alliances with platforms and ecosystem partners. The ideal candidate has 12+ years in media sales, a proven track record in SMB growth, and exceptional communication and

Qualifications

• 12+ years of experience in media sales.
• Strong understanding of media ecosystems and digital platforms.
• Proven success in SMB/MSME client acquisition and growth.

Responsibilities

• Identify, engage and convert new business opportunities in SMB markets.
• Build and maintain a strong pipeline of prospective clients.
• Drive end-to-end sales cycles from pitch to closure.
• Develop strategic alliances with platforms, industry bodies and ecosystem partners.
• Create referral networks and co-branded growth opportunities.
• Leverage partnerships to unlock new revenue streams.
• Build strong, long-term relationships with key clients.
• Act as a trusted advisor, aligning media strategies with business goals.
• Drive upsell and cross-sell opportunities.
• Lead integrated media planning across digital and traditional channels.
• Champion digital-first, data-driven campaign strategies.
• Ensure measurable ROI and continuous optimization.
• Work closely with planning, buying, data, and creative teams.

Skills

Media sales

Digital platforms

SMB/MSME sales

Partnerships

Negotiation

Stakeholder management

Entrepreneurial mindset

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by ourpioneeringagentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are looking for a high-impact Senior Growth Lead to drive business expansion. Core focus areas will be to drive growth across SMB segments. This role blends media expertise, digital-first strategy and revenue ownership, with a strong focus on client acquisition, partnerships and scalable growth.

Key Responsibilities

Business Growth & Prospecting

• Identify, engage and convert new business opportunities in SMB markets
• Build and maintain a strong pipeline of prospective clients
• Drive end-to-end sales cycles from pitch to closure

Alliances & Partnerships

• Develop strategic alliances with platforms, industry bodies and ecosystem partners
• Create referral networks and co-branded growth opportunities
• Leverage partnerships to unlock new revenue streams

Client Leadership

• Build strong, long-term relationships with key clients
• Act as a trusted advisor, aligning media strategies with business goals
• Drive upsell and cross-sell opportunities

Media & Digital Strategy

• Lead integrated media planning across digital and traditional channels
• Champion digital-first, data-driven campaign strategies
• Ensure measurable ROI and continuous optimization

Cross-Functional Collaboration

• Work closely with planning, buying, data, and creative teams
• Align internal capabilities to deliver best-in-class solutions

Key Requirements

• 12+ years of experience in media sales.
• Strong understanding of media ecosystems and digital platforms
• Proven success in SMB/MSME client acquisition and growth
• Experience in building partnerships and alliances
• Excellent communication, negotiation, and stakeholder management skills
• Self-driven, entrepreneurial mindset with strong ownership

  Life at WPP Media & Benefits

  Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

  WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

  We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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