Associate Manager - Revenue Growth management

PepsiCo; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

PepsiCo in Hyderabad is seeking an Associate for RGM strategy Playbook with a strong focus on brand ladder, price pack architecture, mix management and promo strategy. You will conduct market research, analyze consumer behavior, and develop models to optimize pricing and promotions.

Collaborate with cross-functional teams to align with business objectives and regulatory requirements. The role emphasizes data-driven decision making, dashboard development, and ongoing improvements to pricing

Qualifications

• Broader data analysis capabilities in FMCG context
• Experience with RGM, pricing and promotions management
• Strong visualization skills to translate data into actions
• Excellent communication with cross-functional teams

Responsibilities

• Perform advanced analytics using Tableau/Power BI and develop predictive models, price elasticity, and promotion optimization
• Collaborate on sector RGM strategic projects to drive revenue realization
• Conduct statistical and trend analyses to identify market opportunities
• Monitor KPI metrics and develop new relevant metrics for data-driven decisions
• Build visualization dashboards to accelerate information-to-action for stakeholders
• Develop reports/methodologies for analyzing data and presenting insights
• Ensure timely submission of reports to Revenue Management teams per SLAs
• Enhance utility of data for BI, reporting, and insights teams
• Assist COE associates with training and capability growth

Skills

RGM analytics

Pricing strategy

Data analysis

Cross-functional collaboration

Tableau/Power BI

Tools

Tableau

Power BI

Excel

PowerPoint

Job description

Overview

RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.

Overview

RGM strategy Playbook - Associate plays a pivotal role in our organization, with a primary focus on brand ladder and price pack architecture analysis, Mix Management and Promo Strategy. This role encompasses a range of responsibilities related to optimizing our product and pricing strategies to maximize brand equity, profitability, and consumer engagement.
Key responsibilities of the Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate include:

• Conducting in-depth market research and data analysis to identify and evaluate brand positioning / price pack architecture opportunities
• Analyzing consumer behavior and preferences to gain insights into how our brand ladder / pricing strategies impact purchasing decisions
• Developing and refining brand ladder and PPA models and methodologies to streamline decision-making / enhance operational efficiency
• Collaborating with cross-functional teams to ensure that our brand and pricing strategies align with overarching business objectives and regulatory requirements
• Utilizing data-driven insights to enhance the overall consumer experience and perception of our brands and pricing structures
• Contributing to the long-term brand and pricing strategy of the organization, actively participating in the creation of innovative approaches to optimize brand equity and profitability

The Brand Ladder / Price Pack Architecture (PPA) Playbook - Associate leverages advanced analytical skills and tools to shape our brand and pricing strategies, ensuring they are aligned with our strategic goals, compliance standards, and customer satisfaction objectives

Responsibilities

Functional Responsibilities

• Perform advanced analytics using Tableau/Power BI and develop predictive models, regression modeling, price elasticity analysis, and promotion optimization to extract actionable insights from data
• Collaborate on sector RGM strategic projects, such as promotions optimization, terms priorities, competitor benchmarking, and Price Pack Architecture (PPA) initiatives, to drive revenue realization
• Conduct statistical and trend analysis to identify market opportunities, highlight sector strengths, and provide recommended corrective actions to enhance performance
• Monitor existing KPI metrics, develop new relevant metrics, and identify correlations and root causes to support data-driven decision-making
• Design and build visualization dashboards to accelerate information-to-action at scale, enabling easy access to critical insights for various stakeholders
• Develop programs, methodologies, and reports for analyzing and presenting data, making data-driven insights accessible and actionable
• Ensure the timely and accurate submission of reports and data to the Revenue Management teams in line with agreed Service Level Agreements (SLA)
• Improve the utility of operational and performance data within various teams, supporting Business Intelligence (BI), reporting, analysis, and insights efforts

Assist the GBS Commercial lead in developing an ongoing training and capability plan for COE associates, ensuring continuous growth and expertise development within the team

Qualifications

• Broader data analysis capabilities. Previous experience in Consumer Insights, Key account Management, Trade Marketing or CPG consulting
• Experience in pricing and promotions management, demonstrating a deep understanding of pricing strategies, market dynamics, and consumer behavior
• Proven experience working in the Fast-Moving Consumer Goods (FMCG) sector with a strong understanding of business processes related to Revenue Management, including promotions, pricing, and sales
• Excellent visualisation skills with the ability to translate complex data into actionable solutions and processes, enabling data-driven decision-making
• Advanced proficiency in Microsoft Excel and a strong command of PowerPoint, with the ability to quickly learn various in-house software applications for data analysis and reporting
• Working knowledge of Power BI software is added advantage
• Ability to function effectively in a team environment and collaborate with individuals across the organization, as pricing and promotions strategies often require cross-functional teamwork
• Good verbal and written communication skills to effectively interact with stakeholders and present findings and recommendations in a clear and compelling manner

Differentiating Competencies Required

• Highly organized and responsive, with ability to work to SLAs and tight deadlines
• Numerate thinker, good at data analysis with strong attention to detail
• Language skills - English fluent
• Excellent written and oral communication skills; proactively communicates using appropriate methods for situation and audience in clear, concise and professional manner
• Ability to work collaboratively and proactively with multi-functional teams
• Be flexible, organized and able to handle competing priorities
• Ability to combine insights from various data sources