Associate Manager-Acquisition (Household)

Idfc First Bank Limited; Surat; On-site; INR 450,000 - 700,000; Full time

Job summary

Idfc First Bank Limited in Surat is seeking an Associate Manager – Acquisition (Household) for front-line branch banking. The role focuses on acquiring savings customers, identifying leads, and guiding onboarding to digital platforms.

You will build relationships, ensure compliant sales, and collaborate with the Senior Sales Manager on catchment activities and referrals to drive growth in a dynamic banking environment.

Qualifications

• Bachelor’s degree required or equivalent
• 0–4 years in sales, BFSI preferred
• Fluent English with strong business communication

Responsibilities

• Acquire savings account customers in the identified catchment area
• Generate references from the designated area
• Onboard and activate customers on digital banking platforms
• Support catchment mapping and branch scoping exercises
• Provide feedback on customer needs and business opportunities
• Ensure compliance with sales standards and SOPs
• Collaborate with team to expand product and service offerings

Skills

Customer-centric approach

Relationship building

Lead generation / conversion

Digital onboarding

Integrity & compliance

Team collaboration

English communication

Education

Bachelor’s degree in any discipline

Job description

About the Role

The Associate Manager – Acquisition (Household) is a front-line sales role within the Branch Banking function, responsible for acquiring new savings account customers for the bank. The role involves identifying potential customers, engaging with them through various channels, explaining the benefits and features of savings products, and closing sales. The incumbent also ensures customer satisfaction, facilitates onboarding to digital platforms, and fosters long-term relationships to support business growth.

Job Requirements

Key Responsibilities

Primary Responsibilities

• Acquire savings account customers in the identified segment and generate references from the designated catchment area.
• Ensure high-quality customer acquisition in terms of constitution, product mix, and segment alignment.
• Onboard and activate customers on digital banking platforms.
• Assist the Senior Sales Manager in catchment mapping and branch scoping exercises.
• Provide regular feedback to the Senior Sales Manager and Branch Manager on customer needs and business opportunities.
• Ensure adherence to sales compliance standards and organizational SOPs.
• Maintain strict compliance with internal policies and external regulatory guidelines.
• Conduct regular customer acquisition activities in the catchment area, targeting high-quality and HNI customers to enhance visibility for IDFC FIRST Bank.
• Work on key central initiatives and actively seek referrals from existing customers.

Secondary Responsibilities

• Collaborate with team members and support functions to deliver comprehensive product and service offerings to customers.

What We Are Looking For

Education

• Bachelor’s degree in any discipline

Experience

• 0–4 years of experience in sales, preferably within the BFSI (Banking, Financial Services, and Insurance) sector.

Skills And Attributes

• Customer-centric approach with a focus on relationship building.
• Ability to identify and convert potential leads into business opportunities.
• Familiarity with digital banking platforms and onboarding processes.
• High level of integrity and compliance orientation.
• Team collaboration and adaptability in a dynamic environment.
• Fluent in English with strong business communication skills