Associate Manager-Acquisition (Household)

IDFC FIRST Bank; Punjab; On-site; INR 600,000 - 900,000; Full time

Job summary

IDFC FIRST Bank is seeking an Associate Manager – Acquisition (Household) in Punjab. You will identify potential customers, explain savings products, and close sales while onboarding to digital channels.

You will build relationships, generate references, and collaborate with the Senior Sales Manager on catchment initiatives while ensuring compliance and high-quality customer acquisition.

Qualifications

• Bachelor’s degree in any discipline.
• 0–4 years of sales experience, BFSI preferred.
• Fluent English with strong business communication.

Responsibilities

• Acquire savings account customers in the identified catchment area.
• Onboard and activate customers on digital banking platforms.
• Collaborate with team and support functions for product offerings.
• Provide feedback to senior managers on customer needs and opportunities.
• Maintain compliance with sales standards and SOPs.
• Engage with customers to build long-term relationships and referrals.

Skills

Customer-centric

Lead conversion

Digital onboarding

Regulatory compliance

Team collaboration

English communication

Education

Bachelor’s degree

Job description

About the Role

The

Job Requirements

About the Role

Associate Manager – Acquisition (Household) is a front-line sales role within the Branch Banking function, responsible for acquiring new savings account customers for the bank. The role involves identifying potential customers, engaging with them through various channels, explaining the benefits and features of savings products, and closing sales. The incumbent also ensures customer satisfaction, facilitates onboarding to digital platforms, and fosters long-term relationships to support business growth.

Key Responsibilities

Primary Responsibilities

• Acquire savings account customers in the identified segment and generate references from the designated catchment area.
• Ensure high-quality customer acquisition in terms of constitution, product mix, and segment alignment.
• Onboard and activate customers on digital banking platforms.
• Assist the Senior Sales Manager in catchment mapping and branch scoping exercises.
• Provide regular feedback to the Senior Sales Manager and Branch Manager on customer needs and business opportunities.
• Ensure adherence to sales compliance standards and organizational SOPs.
• Maintain strict compliance with internal policies and external regulatory guidelines.
• Conduct regular customer acquisition activities in the catchment area, targeting high-quality and HNI customers to enhance visibility for IDFC FIRST Bank.
• Work on key central initiatives and actively seek referrals from existing customers.

Secondary Responsibilities

• Collaborate with team members and support functions to deliver comprehensive product and service offerings to customers.

What We Are Looking For

Education

• Bachelor’s degree in any discipline

Experience

• 0–4 years of experience in sales, preferably within the BFSI (Banking, Financial Services, and Insurance) sector.

Skills And Attributes

• Customer-centric approach with a focus on relationship building.
• Ability to identify and convert potential leads into business opportunities.
• Familiarity with digital banking platforms and onboarding processes.
• High level of integrity and compliance orientation.
• Team collaboration and adaptability in a dynamic environment.
• Fluent in English with strong business communication skills