Associate General Manager - Online Degree Sales

Hero Vired; Chandigarh; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Hero Vired is seeking a seasoned executive to lead the Online Degree Sales vertical in Chandigarh. You will drive enrollment targets, manage a high-performing sales team of academic counsellors and sales executives, and optimize revenue funnels through data-driven decisions.

Responsibilities include cross-functional collaboration with Marketing, Operations, Finance and Product, maintaining CRM dashboards, and ensuring high-quality consultative selling with strong outcomes.

Qualifications

• Minimum 10+ years of B2C Sales experience in EdTech industry.
• Minimum 6+ years of team handling experience (60–80 team members preferred).
• Experience in selling Degree Programs / Higher Education / long-term courses.

Responsibilities

• Drive enrollment targets for Online Degree Programs monthly, quarterly, and annually.
• Lead, mentor, and manage a team of Academic Counsellors / Sales Executives; conduct coaching sessions.
• Track KPIs like conversion rate, cost per enrollment, revenue per counselor; analyze funnel drops and optimize processes.
• Collaborate with Marketing, Operations, Finance, and Product; provide market feedback on pricing and learner behavior.
• Maintain high-quality consultative selling, improve pitches, handle objections, and ensure customer satisfaction.

Skills

Leadership

Data-driven decisions

Analytics

Tools

LeadSquared

Salesforce

Job description

About This Job

Hero Vired

Location: Chandigarh, India, India

Work Mode: On-site

Industry: E-Learning Providers,Education Administration Programs

Job Description

About Us

Are you ready to be part of an exhilarating journey with an innovative, high-growth startup backed by the prestigious Hero Group, one of the nation's largest and most esteemed business conglomerates?

Hero Vired is your opportunity to join a premium learning experience that offers cutting- edge industry programs and world-class partnerships, shaping the trailblazers of tomorrow.

At Hero Vired, we firmly believe in the potential of every individual to achieve greatness. Leveraging the unparalleled expertise and legacy of the Hero Group, our mission is to revolutionize the learning landscape. Through immersive, industry-aligned programs, we empower learners with the knowledge, skills, and insights they need to turn their aspirations into tangible accomplishments. Our focus is to disrupt and reimagine traditional university education and upskilling for working professionals, achieved through impactful online certification and degree programs.

The illustrious Hero Group, boasting a diverse portfolio of businesses with a combined value of US$5 billion, spans sectors such as automotive manufacturing, finance, renewable energy, electronics manufacturing, and education. Under the umbrella of the Hero Group (BML Munjalfamily), you'll find renowned names like Hero MotoCorp, Hero FinCorp, Hero Future Energies, Rockman Industries, Hero Electronix, Hero Mindmine, and BML Munjal University.

Job Title: Associate General Manager/Deputy General Manager/Sr Manager – Online Degree Sales

Location: Chandigarh

Job Type: Full Time

Work Type: Work from Office

Department: Degree Sales

Experience Level: Minimum 10+ Years of Experience

Role Overview

We are looking for a dynamic and performance-driven Hiring Deputy General Manager/Associate General Manager – Online Degree Sales to lead and scale our Degree Sales vertical. The incumbent will be responsible for driving revenue, managing high-performing sales teams, achieving enrollment targets, and optimizing conversion funnels.This role requires strong leadership, data-driven decision-making, and deep experience in EdTech Degree Business

Key Responsibilities

Revenue & Target Management

Drive monthly, quarterly, and annual enrollment targets for Online Degree Programs.Develop and executesales strategies to maximize conversions and revenue.Monitor daily sales metrics – Leads,Connects, Counselling Sessions, Conversions, Revenue.Improve team productivity and funnel efficiency.

Team Leadership & Management

Lead, mentor, and manage a team of Academic Counsellors / Sales Executives.Conduct daily huddles, performance reviews, and coaching sessions.Drive performance improvement plans (PIP) for low performers.Hire, onboard, and train new sales team members.

Performance & Analytics

Track KPIs include conversion rate, cost per enrollment, revenue per counselor.Analyze funnel drop-offs and optimize sales processes.Work closely with Marketing for lead quality and campaign feedback.Maintain accurate CRM reporting and sales dashboards.

Cross-Functional Collaboration

Collaborate with Marketing, Operations, Finance, and Product teams.Provide market feedback on pricing, competition, and learner behavior.Support in scaling new Degree launches and expansion initiatives.

Sales Excellence

Ensure high-quality consultative selling approach.Improve pitch quality, objection handling, and follow-ups.Maintain high customer satisfaction and compliance standards.

Eligibility Criteria

Minimum 10+ years of B2C Sales experience in EdTech industry(Mandatory)Minimum 6+ years of team handling experience (minimum 60–80 team members preferred)Experience in selling Degree Programs / Higher Education/ Long-term coursesStrong understanding of inside sales model & high-ticket salesProven track record of achieving revenue targetsHands-on experience with CRM tools (LeadSquared / Salesforce / etc.)Strong analytical and reporting skills

Preferred Skills

Strong leadership & people management skillsData-driven mindsetExcellent communication & negotiation skillsAbility to work in high-growth, fast-paced environmentExperience in scaling large sales teams