Associate Director - Organic Growth

Darwinbox Digital Solutions Pvt. Ltd.; Bengaluru; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Emeritus seeks a seasoned content and growth leader to drive organic growth across a portfolio of partner universities. You will craft platform-specific strategies for Social Media and YouTube, build authentic university voices, and develop credibility through communities like Reddit and Quora.

You will lead a cross-functional team of content experts, set KPIs, and champion data-driven growth to translate content into qualified leads and applications.

Qualifications

• 12–15+ years of experience in content, digital, social or related fields.
• Significant B2C experience is mandatory.
• Proven experience building and scaling social media and YouTube channels.
• Strong analytics and strategic thinking to drive growth.

Responsibilities

• Own content and organic-growth strategy across partner universities.
• Develop university-specific content ecosystems and editorial identities.
• Direct Social Media and YouTube strategy; grow audiences from scratch.
• Build communities on Reddit, Quora and relevant platforms; authority-building.
• Maximise reach and lifespan of content; collaborate with SEO.
• Lead ORM and track brand conversations; manage reputation risks.
• Own a comprehensive performance framework linking content to leads and applications.
• Lead and develop a team of content and channel specialists.

Skills

Content strategy

Organic growth

Social media

YouTube

Analytics

Team leadership

Cross-functional

Stakeholder management

Tools

YouTube

Job description

Emeritus is committed to teaching the skills of the future bymaking high-quality education accessible and affordable to individuals,companies, and governments around the world. It does this by collaborating withmore than 50 top-tier universities across the United States, Europe, LatinAmerica, Southeast Asia, India and China. Emeritus’ short courses, degreeprograms, professional certificates, and senior executive programs helpindividuals learn new skills and transform their lives, companies andorganizations. Its unique model of state-of-the-art technology, curriculuminnovation, and hands-on instruction from senior faculty, mentors and coacheshas educated more than 250,000 individuals across 80+ countries. Founded in 2015,Emeritus, part of Eruditus Group, has more than 2,000 employees globally andoffices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, NewYork, Boston, London, and Dubai. Following its $650 million Series E fundinground in August 2021, the Company is valued at $3.2 billion, and is backed byAccel, SoftBank Vision Fund 2, the Chan Zuckerberg Initiative, LeedsIlluminate, Prosus Ventures, Sequoia Capital India, and Bertelsmann.
Daskalos, a strategic initiative of Emeritus, pioneers’ transnational education in India by helping leading global universities establish joint campuses under the evolving Indian regulatory framework. With over 15 institutions in advanced discussions, Daskalos is shaping the next chapter in global higher education.

Job Description:

Key Responsibilities:

1. 1. Content & Organic Growth Strategy

   Own the overall content and organic-growth strategy across the 8 partner universities.

   Build channel strategies across Social, YouTube, Reddit, Quora, communities and emergingplatforms.

   Identify opportunities to drive organic growth through content formats, creators, trends,communities and distribution.

   Build a culture of experimentation across formats, narratives, platforms and distribution.

   Develop scalable content frameworks, playbooks and operating models.

2. 2. University-Specific Content Ecosystems

   Develop differentiated content strategies for each partner university based on its positioning,audience, brand identity and tone of voice.

   Build distinct editorial identities, content pillars and narratives for each university.

   Identify opportunities across faculty, alumni, programmes, research, student stories andthought leadership.

   Ensure content feels native to each university rather than templated across the portfolio.

3. 3. Social Media & YouTube

   Set the strategic direction for Social Media and YouTube across the portfolio.

   Build and scale audiences from the ground up.

   Develop platform-specific content strategies and repeatable content franchises.

   Own key metrics including audience growth, reach, engagement, views, watch time, retentionand downstream business impact.

   Work closely with Creative and channel leads to build a strong production and distributionengine.

4. 4. Communities & Thought Leadership

   Build credible, value-led presence across Reddit, Quora and relevant communities.

   Develop community and thought-leadership strategies that build trust and participation ratherthan overt brand promotion.

   Leverage university leaders, faculty, alumni, experts and creators to build authority aroundeducation, careers, skills and professional development.

   Identify emerging platforms and communities with organic-growth potential.

5. 5. Organic Distribution & Growth

   Build systems to maximise the reach and lifespan of high-potential content.

   Develop content loops that drive discovery, engagement, sharing and repeat consumption.

   Continuously test new organic distribution mechanisms.

   Partner closely with SEO to ensure complementary organic-growth strategies, while SEO remainsan independent function.

   Set up and own social-listening and reputation-management frameworks across the portfolio.

   Establish an ORM rulebook covering monitoring, escalation, response protocols and ownership.

   Track brand conversations, sentiment, share of voice and emerging reputation risks.

   Develop proactive content strategies based on audience conversations and insights.

6. 7. Analytics & Business Impact

   Own a comprehensive performance framework covering:

   Audience and community growth

   Organic reach, engagement and content consumption

   YouTube views, watch time, and retention

   Share of voice, brand mentions and branded search

   Reddit/Quora and community visibility

   Organic traffic and leads

   Content-influenced applications

   Organic conversion and contribution to the marketing funnel

   The expectation is to turn data into actionable insights and repeatable growth models, not simply report metrics.

7. 8. Team & Cross-functional Leadership

   Lead and develop a team of content and channel specialists, including Social Media and YouTubeleads.

   Set objectives, KPIs and operating rhythms while building a culture of experimentation and accountability.

Work closely with the

Head of Brand, Head of Creative, SEO, Performance, PR, University Partner, Admissions and Analytics teams .

Partner with Creative to translate content strategy into high-quality creative output.

Work with external agencies across social, YouTube and production.

Build processes that enable multiple university brands to scale without compromising quality or differentiation.

Skills & Qualifications:

• 12–15+ years of experience in content, digital, social, media, consumer marketing or related fields.
• Significant B2C experience is mandatory.
• Proven experience building and scaling channels from scratch , particularly Social Media and/or YouTube.
• Strong track record of building organic audiences and driving measurable growth.
• Experience developing content strategy rather than only executing content calendars.
• Strong understanding of organic distribution, community building and seeding.
• Experience with Reddit, Quora or other community-led platforms is highly desirable.
• Experience building thought-leadership or community-led content programmes.
• Proven experience managing and developing teams.
• Strong analytical and strategic thinking skills.
• Ability to operate at both strategic and executional levels.
• Strong cross-functional and stakeholder-management skills.

Emeritus provides equal employment opportunities to all employeesand applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.