Associate Director - Consumer Engagement Platform

PepsiCo Inc.; Gurgaon; Sur place; INR 4 000 000 - 9 000 000; Plein temps

Résumé du poste

PepsiCo Inc. seeks a seasoned digital platform leader to own the consumer-to-customer engagement platform, translating data into activation and measurable business impact at scale. You will define the platform roadmap, govern data strategy, and partner with marketing, sales, and legal to drive growth.

You will ensure privacy compliance, identity resolution, and governance while building scalable data partnerships and leading cross-functional teams for global initiatives.

Qualifications

• 10–12+ years in digital product/platform leadership or martech programs.
• Proven experience leading large-scale consumer data platforms.
• Own end-to-end data architecture design and activation.

Responsabilités

• Define platform vision, multi-year roadmap, and quarterly priorities aligned to business goals.
• Build a robust consumer data ecosystem integrating first-, second-, and third-party data.
• Lead governance and cross-functional delivery with multiple teams.
• Ensure privacy, consent management, and regulatory compliance across environments.
• Drive adoption and build capability across snacks and beverages businesses.

Connaissances

Digital product leadership

Consumer data strategy

Martech platforms

Privacy & data governance

Stakeholder management

Data architecture design

Vendor management

Regulatory compliance

Cross-functional leadership

Measurement frameworks

Description du poste

Job Description:

Overview

Leads the end-to-end consumer-to-customer engagement platform execution, ensuring it delivers measurable growth, stronger partner enablement, and consistent experience across touchpoints. Acts as the single accountable owner for roadmap, prioritization, governance, stakeholder alignment, and consumer data strategy. This role translates consumer data into activation, measurement, and sustained business impact at scale.

Responsibilities

Platform Strategy & Roadmap

• Define platform vision, multi-year roadmap, and quarterly priorities aligned to business goals
• Build foundations of a robust consumer data ecosystem integrating first-party, second-party, and third-party data sources with clear pathways to activationIdentify and prioritize high-impact global use cases that unlock competitive advantage
• Monitor emerging data trends, regulatory changes, and technological innovations

Governance & Cross-Functional Leadership

• Establish governance, ways of working, and decision rights across stakeholders and agencies
• Lead cross-functional delivery with S&T, Media, Brand, Sales, and Legal teams
• Own business cases, budget planning, vendor strategy, and performance reviews

Data Strategy & Privacy

• Ensure compliance with privacy, consent management, data retention, and brand safety standards
• Guide adoption of ethical, privacy-forward data practices that build trust with consumers
• Own privacy-consent and identity-aware data systems across multiple regulatory environmentsTranslate complex technical concepts into clear strategic guidance for marketing and business leaders

Capability Build & Adoption

• Drive adoption across snacks and beverage businesses and embed capability-building (playbooks, training, templates)
• Ensure integrations and workflows support both consumer engagement and customer enablement outcomes
• Build and manage strategic data partnerships with external platforms, technology providers, and media partners

Qualifications

• 10–12+ years in digital product/platform leadership, consumer engagement, consumer data strategy, or martech programs
• Proven experience leading or shaping large-scale consumer data and marketing platforms
• Demonstrated ownership of end-to-end data architecture design and activation
• Strong stakeholder leadership, governance, prioritization, and vendor management in complex, matrixed organizations
• Expertise in privacy, consent management, identity resolution, and regulatory compliance
• Excellent communication and influencing skills with ability to translate technical concepts for business leaders
• Strong measurement orientation with experience defining effectiveness frameworks