Associate, Digital Product Manager, Consumer Banking Group

DBS Bank Ltd; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

DBS Bank Ltd. seeks an Associate - Digital Product Manager to drive digital onboarding initiatives for Savings Accounts. You will collaborate with technology, risk, compliance, and design teams to shape customer journeys, define product requirements, and accelerate go-to-market efforts.

MBA preferred with 2–4 years in digital, fintech, or consumer banking product roles. Role focuses on enhancing onboarding experiences and delivering measurable business impact through data-driven insights and

Qualifications

• MBA preferred.
• 2–4 years of product management experience with digital/fintech or consumer banking products.

Responsibilities

• Support end-to-end lifecycle of digital onboarding products for Savings Accounts, including ideation, design, development, and go-to-market activities.
• Track the digital onboarding funnel from landing to activation, monitor KPIs, and identify failure patterns to improve user experience.
• Write BRDs detailing practical product solutions and fixes within regulatory and operational constraints.
• Coordinate with Platform, Technology, Operations, Compliance, Risk, and Design for timely delivery of initiatives.

Skills

Product management

Digital banking

Stakeholder management

Data analysis

Education

MBA

Tools

Excel

PowerPoint

Data visualization

Job description

Business Function DBS Consumer Banking Group is committed to helping customers achieve their financial goals across different life stages. As a leading bank in Asia, DBS offers a comprehensive range of products and services including deposits, investments, insurance, mortgages, credit cards, and personal loans. The focus is on delivering relevant financial solutions tailored to customer needs through innovation, technology, and data-driven insights.

Job Purpose

The Associate - Digital Product Manager in the Digital Onboarding team will contribute to digital initiatives across retail banking products, with a focus on enhancing the digital onboarding experience for Savings Accounts. The role involves supporting the conceptualization, design, and launch of innovative financial products while enhancing customer experience and driving business growth.

Key Accountabilities

Product Development and Innovation: Support the development and launch of customer-focused financial products, especially for Savings Account Onboarding Collaborate with cross-functional teams to execute product strategies effectively

Digital Transformation and Customer Experience: Work with technology teams to enable digital-first solutions and seamless customer journeys for Savings Account Onboarding Incorporate customer insights to improve product features and usability within the onboarding funnel

Market Analysis and Strategy: Conduct market and competitor research to identify trends and opportunities in digital onboarding Contribute to data-driven strategies that support product performance and business goals

Stakeholder Collaboration: Partner with teams including business, risk, legal and marketing to ensure compliance and alignment with organizational objectives Build and maintain effective relationships with internal and external stakeholders

Key Responsibilities

Support the end-to-end lifecycle of digital onboarding products for Savings Accounts, including ideation, design, development, and go-to-market activities. Track the end-to-end digital onboarding funnel – from customer landing to account activation – monitoring conversion, funnel KPIs, and failure patterns at every step to improve customer experience. Write detailed Business Requirement Documents (BRDs) about practical product solutions, features, and fixes within the ambit of the regulatory framework and operational realities. Analyze customer acquisition data for the digital channel to identify process gaps, conversion leakages, and product interventions to improve funnel outcomes. Engage cross-functional stakeholders – including Platform, Technology, Operations, Compliance, Risk, and Design teams for timely delivery of product initiatives and process change implementation. Coordinate with QA and engineering to identify defects, severity classification, and resolution timelines. Track and document the status of product initiatives, open issues, and resolution timelines.

Education and Qualifications

MBA (preferred)

Prior Experience

2-4 years of product management experience with at least 2 years in digital, fintech, or consumer banking products working on customer-facing journeys. Prior experience in a bank, payments company, or B2C fintech with regulated product flows is a plus.

Core Competencies

Understanding of digital banking products is preferred. Strong analytical and problem-solving skills with a data-driven approach. Effective communication and stakeholder management skills. Customer-centric mindset with an emphasis on innovation. Ability to adapt and work in a dynamic environment.

Technical Competencies

Proficiency in Excel, PowerPoint, and data visualization tools. Basic understanding of liability products and payments. Familiarity with digital platforms and customer journey design.

Location: Regional Office Mumbai

Job: Digital. Schedule: Regular Employee Status: Full time

DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.