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Amgen Technology in Hyderabad is seeking an Associate in Marketing Investment Optimization Analytics. The role focuses on data-driven marketing investment decisions across brands and channels, with learning and mentorship from seniors. Strong analytical skills and experience with SQL, Python or R are essential.
You will work on MMx, experimental measurement, and optimization-related analytics to support investment decisions and improve business impact.
The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling datadriven, decisiongrade marketing investment decisions across brands, channels, and portfolios.
MIO brings together Investment Analytics (IA), Media Analytics (MA), and Marketing Science Operations (MSO) to measure effectiveness, quantify incrementality, and optimize marketing investments.
MIO focuses on marketing mix modelling (MMx), Experimentation and Causal Measurement, Optimization, Media and Campaign analytics, Scenario Planning, ensuring that marketing dollars are allocated to maximize business impact. The team partners closely with Brand Marketing, GCC/Agencies, CDA, and MSO to translate complex analytics into actionable investment decisions.
The Associate Investment Analytics role is an entrylevel analytics position within the Investment Analytics team. This role is ideal candidates who are excited about applying analytical thinking, structured problem solving, and data skills to realworld business questions.
The team will provide structured learning and onthejob exposure. What matters most is curiosity, critical thinking, and a strong learning mindset.
As an Associate, you will work under guidance from Senior Associates and Managers to support analytical deliverables and build strong foundations in applied analytics.
You will: