Associate - CRM Expert

Orion Pharma; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Benefits offered by this job

Global GxCH exposure

Roll-out of Veeva CRM across markets

Collaborative international working

Flexible development-focused workplace

Job summary

Orion Pharma in Mumbai seeks a CRM & Data Specialist to keep CRM data up-to-date and provide timely support to key users. You will collaborate with local Sales managers and the global CRM core team to enable data-driven development and country-level CRM usage.

You will drive data integrity, tailor Veeva CRM and Power BI reports, and support adoption across multiple countries while implementing business rules and supporting marketing automation.

Qualifications

• 3–5 years of operational/technical experience on cloud-based Customer Engagement platforms.
• Knowledge of pharmaceutical industry solutions is a plus.
• Understanding CRM processes across multiple countries.
• Ability to translate business requirements into technical solutions.
• Strong data analytics and reporting capabilities.
• English proficiency.

Responsibilities

• Support country sales and marketing key users in day-to-day Veeva CRM activities.
• Perform local admin/config tasks and troubleshoot platform issues.
• Act as SME for CRM, DAM, and marketing automation topics.
• Create training materials to support end-user adoption.
• Tailor CRM and Power BI reports for local use; fix data anomalies.
• Support tracking of key metrics for commercial excellence.
• Implement business rules within systems with cross-functional teams.
• Rollout customer engagement capabilities across countries.
• Identify improvements to streamline operations.
• Support segmentation and targeting exercises across platforms.

Skills

CRM administration

Data analysis

Business analysis

Stakeholder collaboration

English fluency

Tools

Veeva CRM

Power BI

Job description

Job Description:

Your role

In this role, you focus on ensuring that CRM data is always up-to-date and key users receive timely support. You work closely with the local Sales managers and global CRM core team to ensure value creation through efficient CRM usage. You play a key role in enabling data-driven development and supporting countries in using CRM

Key responsibilities

• Support the country sales and marketing team key users in day-to-day Veeva CRM activities and act as the local business admin across multiple Countries.
• Perform local level admin and configuration tasks, troubleshooting and bug fixing issues across the platforms and associated integrations and change requests.
• Act as SME for CRM, digital asset management and marketing automation related technical and business operations topics.
• Create training materials to support end-user adoption
• Assess, monitor and continuously drive user adoption towards CRM and agreed ways of working, and promote digital customer engagement.
• Tailor CRM (and Power BI) reports for local use, identify and resolve data anomalies, maintaining high data integrity
• Enable and support tracking of key metrics for commercial and medical excellence
• Contribute and implement applicable business rules within the systems, in cross-functional collaboration with Sales, marketing and medical teams
• Contribute to the rollout of customer engagement platform capabilities across multiple Countries, and support business objective realization through unified processes and associated data
• Identify and implement improvements to streamline operations and enhance efficiency.
• Support the business stakeholders in e.g. segmentation & targeting exercises and their implementation and adoption within the applicable platforms

What we expect

• Applicable education with minimum of 3-5 years of operational / technical experience on cloud-based Customer Engagement platforms / systems. Knowledge on pharmaceutical industry specific solutions considered advantage.
• Good understanding of the Customer Engagement processes and how systems and platforms can support them in a multiple Country level setting
• Prior experience on Country or global CRM business admin role would be of added value
• Business analysis and analytical capabilities. Ability to understand business requirements and translate them into technical solutions.
• Applicable data, analytics and reporting skills to drive decisions and improve processes.
• Ownership, initiative and drive. You take accountability of the issues that occur and you are motivated to solve problems and seeing the results of your work in effective use
• Team and business first mindset, ability to work, collaborate and communicate effectively with various cross-functional stakeholders to achieve common goals
• Fluency in English language

What we offer

• A key role in rolling out Veeva CRM across different markets
• Opportunity to work across global GxCH business and gain understanding on the dynamics of multiple Pharma markets
• Collaborative and international working environment
• Flexible and development-focused workplace

Orion Pharma is a globally operating Nordic pharmaceutical company – a builder of well-being for over a hundred years.

We’re home to more than 4,000 Orionees around the world, and we’re proud to be known as a responsible employer and a great place to work. At Orion Pharma, people are truly valued and trusted, encouraged to grow, and supported by a culture where every voice is heard. We appreciate each other, strive for excellence, and build the future.

Together we develop, manufacture, and market human and veterinary pharmaceuticals and active pharmaceutical ingredients. Our extensive portfolio includes proprietary and generic medicines as well as consumer health products. The core therapy areas of our pharmaceutical R&D are oncology and pain. Proprietary products developed by Orion Pharma are used to treat cancer, neurological diseases, respiratory diseases, and more.

We offer careers with a clear purpose: empowering people to live their lives to the fullest.

About Orion