Assistant Marketing Manager

Pioneer Exhibitions and Conventions Management Private Limited; Pune District; On-site; INR 650,000 - 700,000; Full time

Job summary

Pioneer Exhibitions and Conventions Management Private Limited is seeking an Assistant Manager (Marketing) to drive strategic campaigns for regional and international exhibitions, boosting visitor attendance, exhibitor acquisition, and brand visibility. You will coordinate multi-channel campaigns and lead a team of 8–9 marketing professionals.

You will manage digital, social, email, and WhatsApp marketing, oversee content, segment databases, and report KPIs.

Qualifications

• 3–5 years of experience in B2B marketing, preferably within exhibitions and conventions.
• Bachelor’s and master's degrees in marketing, Business Administration, or related field.
• Exceptional organisational skills to manage multiple projects and meet deadlines.
• Excellent written and verbal communication for compelling copy and stakeholder communication.
• Proficiency in MS Office Suite, CRM tools, and digital marketing platforms.

Responsibilities

• Campaign Management: Support the development and implementation of integrated marketing plans (B2B) to meet exhibition goals, including attendee promotion, exhibitor registration and lead generation.
• Digital, Social Media & WhatsApp Marketing: Manage LinkedIn, email, social media, and WhatsApp campaigns to drive engagement, registrations, and leads. APIs and bulk messaging tools used as required.
• Lead Generation: Plan and execute lead-generation campaigns to generate qualified visitor and exhibitor leads, support sales conversion, and achieve event targets.
• Team Leadership: Lead and coordinate a team of 8–9 marketing professionals, delegate responsibilities, monitor performance, and ensure timely achievement of objectives.
• Collateral & Content Creation: Oversee design, production, and distribution of all marketing materials including digital brochures, websites, emails, and physical collateral.
• Database Management: Work with data team to segment the prospect database across events and verticals for targeted campaigns.
• Analysis & Reporting: Track KPIs (ROI, visitor numbers, engagement), generate performance reports, and analyse competitor activities.
• Administrative Support: Maintain records, assist with budget management, and prepare presentations for senior management.

Skills

Experience

Team leadership

Project management

Communication

Adaptability

Education

Bachelor’s and master’s degrees in marketing or related field

Tools

MS Office Suite

CRM tools

Email marketing platforms (Brevo/Mailchimp/SendGrid)

Social media management tools

WhatsApp marketing platforms (Sassyto/WATI/AiSensy)

Job description

Company Description

Pioneer Exhibitions and Conventions Management Private Limited is lead by a management team with over four decades of experience in organizing conferences and exhibitions across India in sectors such as Smart Cities, Urban Development, Instrumentation and Control, ICT and Telecom, Medical, and Food Processing, among others. The company specializes in delegate and visitor recruitment for international conferences and exhibitions from SAARC countries. It collaborates closely with partner companies across North America, Latin America, Europe, and the MENA region, giving team members exposure to global markets and industry trends. Applicants can expect to work in a dynamic environment that connects international stakeholders with Indian industry segments.

Job Description: Assistant Manager (Marketing)

The Assistant Manager (Marketing) shall be responsible for supporting the Marketing team in creating and executing strategic marketing campaigns to drive visitor attendance, exhibitor acquisition, and brand visibility for a portfolio of regional and international exhibitions, trade shows, and conferences. The role involves coordinating multi-channel campaigns (email, social media and WhatsApp marketing), while leading and coordinating a team of 8–9 marketing professionals to ensure timely and effective campaign execution.

Key Responsibilities

• Campaign Management: Support the development and implementation of integrated marketing plans (B2B) to meet exhibition goals, including attendee promotion, exhibitor registration and lead generation.


• Digital, Social Media & WhatsApp Marketing: Manage LinkedIn, email, social media, and WhatsApp campaigns to drive engagement, registrations, and leads. Execute WhatsApp campaigns using the API and approved bulk/manual messaging tools, based on campaign requirements. Manage audience segmentation, high-volume campaigns, and campaign performance tracking.


• Lead Generation: Plan and execute lead-generation campaigns across digital, email, WhatsApp, social media, and other relevant channels to generate qualified visitor and exhibitor leads, support sales conversion, and achieve event targets.


• Team Leadership: Lead and coordinate a team of 8–9 marketing professionals, delegate responsibilities, monitor performance, and ensure timely achievement of campaign and event objectives.


• Collateral & Content Creation: Oversee the design, production, and distribution of all marketing materials, including digital brochures, websites, emailers, and physical brochures and event signage.


• Database Management: Work closely with the data team to organize and segment the prospect database across multiple events and verticals, enabling precisely targeted marketing campaigns that maximize lead generation and conversion outcomes.


• Analysis & Reporting: Track KPIs (ROI, visitor numbers, engagement rates), generate performance reports, and analyse competitor activities.


• Administrative Support: Maintain accurate records, assist with budget management, and assist in preparing presentations for senior management.

Required Skills and Qualifications

• Experience: 3–5 years of experience in B2B marketing, preferably within the exhibitions and conventions show organising industry.


• Education: Bachelor’s and master's degrees in marketing, Business Administration, or a related field.


• Project Management: Exceptional organisational skills with the ability to manage multiple, simultaneous projects and meet strict deadlines.


• Communication: Excellent written and verbal communication skills for creating compelling copy and stakeholder communication.


• Technical Skills: Proficiency in MS Office Suite (Word, Excel, PowerPoint), CRM tools, and digital marketing platforms like email marketing software (Brevo, Mailchimp, SendGrid), social media management tools and WhatsApp Marketing platforms (Sassyto, WATI, AiSensy)


• Adaptability: Self-starter with a proactive approach and the ability to work under pressure.


• Job type: Full time - on site (work from office) permanently.


• Shift: Day shift only


• Weekly off: 4th Saturday and all Sundays


• Experience: 4 to 5 Years (previous experience of leading a team shall be an added bonus).


• Salary: 6.5 to 7.0 LPA