Assistant Manager - Social Media (TribeVibe)

BookMyShow; Mumbai; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading entertainment platform in Mumbai seeks an Assistant Manager – Social Media to drive digital engagement and community interactions. The ideal candidate will have over 5 years of experience in social media and a passion for music and live events. Responsibilities include crafting impactful campaigns, analyzing engagement metrics, and collaborating with creative teams. Join us in shaping youth culture through engaging and trend-driven content.

Qualifications

• 5+ years of experience in social media or brand communication.
• Strong understanding of audience behavior and cultural trends.
• Excellent storytelling and copywriting skills.
• Proven expertise in influencer marketing and community engagement.
• Hands-on experience with analytics and publishing tools.

Responsibilities

• Build and own social media campaigns from strategy to execution.
• Create high-impact content calendars for digital engagement.
• Lead video-first content and live social coverage for events.
• Manage daily community engagement and online reputation.
• Analyze performance metrics and optimize strategies.

Skills

Social media strategy

Content creation

Community engagement

Influencer marketing

Analytical skills

Tools

Meta Business Suite

Creator Studio

Canva

Adobe

Job description

At TribeVibe, we’re the driving force behind India’s youth culture — blending music, pop culture, and campus energy into unforgettable experiences. From Aditya Gadhvi’s electrifying garba nights and Prateek Kuhad’s Silhouette Tour, to Jasleen Royal’s Heeriye Tour and Zakir Khan’s record-breaking comedy shows — and many more artists who define India’s new-age sound — we’ve redefined what live entertainment means for the next generation. We don’t just host events; we shape the stories, sounds, and social moments that connect young India. Part of the BookMyShow family, TribeVibe brings the energy of India’s youth to every stage and campus.

Your Profile

As the Assistant Manager – Social Media, you’ll be at the heart of TribeVibe’s digital pulse — shaping the stories, trends, and conversations that define youth culture. From strategy and content creation to real-time engagement and analytics, you’ll bring TribeVibe’s energy to life across platforms. You’ll work hand-in-hand with design, video, and event teams to craft scroll-stopping, trend-driven campaigns that make our community feel every beat.

• Build and own full-funnel social media campaigns — from pre-launch buzz to influencer collaborations and post-event momentum
• Create and curate high-impact content calendars that blend trends, creativity, and brand storytelling
• Conceptualize and lead video-first content — reels, short-form series, vox pops, and event recaps that spark conversations
• Drive live social coverage for on-ground events, capturing moments as they happen and turning them into digital experiences
• Manage daily engagement and ORM, keeping the TribeVibe community vibrant, responsive, and always connected
• Lead influencer and seeding initiatives — from briefing and shortlisting to creative supervision and timely reporting
• Analyze, track, and optimize — turning insights into action to keep growth, reach, and engagement on the rise
• Collaborate seamlessly across internal teams and external partners to ensure smooth, creative, and impactful execution

Your Checklist

• 5+ years of experience driving impact across social media, digital content, or brand communication roles
• Deep understanding of platform dynamics, audience behavior, and evolving cultural trends
• A strong storyteller and sharp copywriter with an instinct for visuals that grab attention
• Proven expertise in influencer marketing, collaborations, and community engagement
• Hands-on with Meta Business Suite, Creator Studio, or similar analytics and publishing tools
• Confident with Canva or Adobe, and comfortable managing on-ground event coverage
• Analytical and insight-driven, with the ability to translate data into creative action
• Organized, agile, and detail-focused, thriving in fast-paced, collaborative environments
• A genuine passion for music, live experiences, and pop culture — and an eye for what’s next