Assistant Manager - Marketing & Communication

FAIRMONT; Mumbai; On-site; INR 6,75,000 - 9,00,000; Full time

Job summary

A prestigious hotel in Mumbai seeks a Public Relations Officer to enhance brand visibility, manage media relations, and coordinate promotional activities. The ideal candidate will excel in customer interactions and possess strong skills in public relations strategy and event coordination.

Qualifications

• Strong public relations skills and experience in media handling.
• Ability to coordinate promotional activities and events.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop public relations strategies to enhance hotel visibility.
• Manage relationships with local media and press.
• Coordinate promotional events and manage VIP guest interactions.

Skills

Public relations strategy

Media liaison

Event coordination

Customer service

Job description

Novotel Mumbai Juhu Beach is Accor's breathtaking beachfront property located in the financial capital of India. Offering an inventory of 204 guest rooms and suites along with 6 dining options serving Chinese, Indian, Italian and Continental cuisines.

Located 3.2 mi from Chhatrapati Shivaji Airport and overlooking the Arabian Sea, Novotel Mumbai Juhu Beach is a beach front property.

Job Description

Main Duties:

Administration

• Develops a public relations program for the hotel based on its marketing goals. Liaises with Marketing in targeting specific markets and developing the public relations strategies to reach these markets.
• Develops media contacts, plans press conferences and other press activities. Acts as hotel’s liaison with media to promote good publicity and counteract bad publicity.
• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and media to promotional activities; prepares and issues press releases.
• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates sales leads with Banqueting and Sales Departments.
• Disseminates corporate press releases to appropriate local trade and consumer media.
• Establishes a program for sending promotional news to trade publications on a regular basis releases covering special events, promotions, etc.
• Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel.
• Provides information to other departments on activities within and outside the hotel which may be useful when dealing with guests.
• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments concerned.
• Coordinates all activities with the Sales Manager.
• Maintains good public relations by extending personalized service to VIPs, e.g., following up on reservations for VIPs, assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests.
• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.
• Maintains clipping files pertaining to the hotel(s) based on daily perusal of the media and provides same to General Manager, other departments, other hotels, corporate public relations, as appropriate.
• Maintains mailing list/contact file.
• Maintains hotel photo file.
• Liaises with Human Resource Manager on matters affecting corporate image.
• Develop hotel gifts and giveaways.
• Builds profile within local market place through attendance at various events and local market place.
• Co-ordinates hotel photography when required.
• Monitors awareness of competitor activities and use information when developing strategies.
• Plans and coordinates sponsorship activities.
• Supervises the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.
• Organizes regular visits by professional persons from the media and members of the trade to the hotel.
• Presents a summary of visits to the General Manager and Director of Sales & marketing on a regular basis.
• Attends all official functions as a representative of the hotel.
• Greets all VIP guests of the hotel.
• Ensures that stationary and printed items are standardized and conforms to the NOVOTEL standards.
• Closely coordinates social events in the hotel.
• Closely observes matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.

Customer Service

• Ensures the delivery of brand promise and provides exceptional service at all times to the guests.
• Provides excellent service to internal customers in other departments as appropriate.
• Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to make sure problems are resolved satisfactorily.
• Maintains positive guest and colleague interactions with good working relationships.

Operational

• Ensures that all operating standards comply with Company and Hotel Policies and Procedures and standards.
• Writes and updates the Departmental Operations Manual.
• Ensures that all room targets are met.

Ensuring strategic market influx.

Other Duties

• Competes against a standard of excellence by setting high performance standards and pursuing aggressive goals.
• Strives for constant improvements and takes responsibility for achieving business results and perseveres despite obstacles.
• Diagnoses problems and thoroughly analyses information to guide decision making.
• Evaluates and assimilates critical information when reaching conclusions and makes logical, competent decisions.
• Builds and maintains positive relationships with all internal customers and guests in order to exceed their needs.
• Takes action to address these needs in order to exceed their expectations.
• Creates a positive hotel image in every interaction with internal and external customers.
• Adheres to hotel brand standards.
• Maintains a high level of product and service knowledge in order to explain and sell services and facilities to guests.
• Assists guests and escorts them to locations within the hotel at their request.
• Maintains knowledge of special programs and events in the hotel in order to recognize and respond to guests' needs.
• Maintains current Hotel information to be able to provide information to guests.
• Implements Procedures which enhance the guest experience.
• Works with superior in the preparation and management of the department’s budget. Duties include:
• Assists in coordinating the preparation of the departmental annual budget.
• Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget.
• Assists in the preparation of the hotel strategic plan, goals program, and Public Relations Departmental Budget.
• Occupational Health and Safety Responsibilities.
• Be aware of duty of care and adhere to occupational, health and safety legislation, policies and procedures.
• Be familiar with property safety, first aid and fire and emergency procedures and operate equipment safely and sensibly.
• Initiates action to correct a hazardous situation and notifies supervisors of potential dangers.
• Logs security incidents and accidents in accordance with hotel requirements.