Assistant Manager, Marketing

Hyatt Hotels Corporation; India; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Hyatt Hotels Corporation seeks a Marketing and BI professional to drive business intelligence, forecasting, and data integrity across FIT and group segments. You will support pricing, revenue management, and strategic marketing initiatives, leveraging Cognos, PMS reports, and external market data to maximize hotel revenues.

The role includes collaboration with Sales, Front Office, and Regional teams in a dynamic environment.

Responsibilities

• Assist in preparing and updating the Departmental Operations Manuals.
• Attend regular departmental meetings and ensure effective briefings.
• Assist with inventory and forecasting for FIT and group business.
• Monitor use of Hyatt systems and BI tools to maximize revenues.
• Re-engineer business processes for data cleanliness and integrity.
• Train Front Office staff on check-in/out procedures for data accuracy.
• Contribute to formulation and submission of the annual business plan.
• Provide BI insights from Cognos and PMS reports to the Marketing team.
• Ensure accuracy of data in Cognos cubes.
• Provide external market intelligence via CI tools, Rate View/Phaser, Hotelbenchmark.com, GDS, web resources.
• Support Director of Marketing/Sales in strategic planning and key accounts.
• Forecast using BI and RM applications (Ideas where available).
• Maintain inventory controls for FIT/Group and hotel.
• Contribute to weekly yield meeting discussions.
• Monitor and adapt pricing strategies to competitor actions.
• Understand Cognos setup, dataflow, and monthly extracts.
• Know escalation procedures for Cognos-related issues.
• Know tools including the RM system used in marketing processes.
• Report to work punctually, maintain professional appearance and grooming.
• Participate in Performance Development Discussions and development goals.
• Demonstrate Hyatt’s Values and Culture at work.
• Respond to changes in Marketing as dictated by industry and hotel.
• Read Employee Handbook and adhere to fire, hygiene, health and safety policies.
• Attend trainings and meetings as required.
• Carry out other duties as assigned.

Job description

"I joined as a server on the catering staff. Thanks to Hyatt's training and support, I now oversee a brilliant team that helps brings events to life."

• To assist in the preparation and update of the Departmental Operations Manuals.
• To attend regular departmental communications meetings and ensure departmental briefings and meetings are effective and conducted as necessary.

Marketing

• To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimize displacement and maximize total hotel revenues.
• To monitor and provide feedback on the hotel's effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximize Hyatt's competitive advantage in the marketplace.
• To manage the re-engineering and re-enforcement of business processes from an overall perspective of data cleanliness and data integrity.
• To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.

Marketing and Business Intelligence

• To actively participate in the formulation and submission of the annual business plan.
• To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
• To ensure the accuracy and validity of the data presented in the Cognos cubes.
• To provide the hotel with external market intelligence using tools such as Competitive Intelligence, Rate View / Phaser, Hotelbenchmark.com, access to a Global Distribution System (i.e. Gallileo Focalpoint / MySabre), Internet web sites and corporate resources.
• To assist the Director of Marketing / Sales in the strategic direction of the Sales team by assisting the sales managers with developing their personal business plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.

Revenue Management / Pricing and Distribution

• To optimize forecasting through the use of Business Intelligence and Revenue Management applications (Ideas software where available).
• To ensure correct inventory controls are in place for FIT / Group and for the hotel as a whole.
• To provide strategic, critical input for the weekly yield meeting.
• To monitor and constantly adapt pricing strategies in the context of competitor strategies and market fluctuations.

Technical

• To be familiar with the technical set up of the local Cognos solution, general dataflow, database structure and monthly extract procedure.
• To be familiar with the escalation procedure in case of support issues with the local Cognos solution.
• To be familiar with the technical set up for all tools including revenue management system (where available) used throughout the strategic marketing process.

Other Duties

• To report for work punctually, wearing the correct uniform and maintaining a high standard of personal appearance and hygiene, according to the hotel and department's grooming standards.
• To participate in annual Performance Development Discussions and personally follow through on agreed professional development goals.
• To demonstrate Hyatt's Values and Culture Characteristics at work.
• To respond to changes in the Marketing function as dictated by the industry, company and hotel.
• To read the hotel's Employee Handbook and have an understanding of and adhere to the hotel's rules and regulations and in particular, the policies and procedures relating to fire, hygiene, health and safety.
• To attend training sessions and meetings as and when required.
• To carry out any other reasonable duties and responsibilities as assigned.

Regional Office - EAME | Multiple Locations