Assistant Manager - Marketing

Cognita Asia Holdings Pte Ltd; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary

Lunch on school days

School transport

Medical Insurance

Personal accident policy

Term Life policy

Professional Development

Job summary

CHIREC International School in Hyderabad seeks a sharp, passionate marketing professional to be the campus marketing champion. This role drives social media, brand building, and enrolment through smart BTL activations, while coordinating with external agencies to produce compelling content that reflects CHIREC’s identity.

You will own campus branding, internal communications, newsletters, event coverage, and alumni engagement.

Qualifications

• Strong social media marketing skills with strategic thinking and operational delivery.
• Proven ability to manage creative agencies, briefs, timelines and output.
• Experience planning and executing BTL activities and on-ground events that drive results.

Responsibilities

• Social Media & Brand Building (Primary responsibility): Plan and execute a monthly social media calendar aligned with CHIREC's brand outcomes; maintain high-quality campus social presence; drive content across pillars; create photo/video concepts for events; develop media assets; coordinate with partner agency; keep campus web pages updated.

Skills

Social media marketing

Brand building

BTL marketing

Agency management

Event marketing

Content creation

Vendor management

Job description

About the School –

CHIREC INTERNATIONAL SCHOOL

CHIREC International is a leading K-12 school located in Hyderabad, India offering International Baccalaureate Diploma Programme (IBDP), Cambridge International Examinations (CIE) and Central Board of Secondary Education (CBSE). CHIREC was founded in 1989 by Founder-Director, Ratna Reddy as a summer camp that offered programmes in fine arts, performing arts, computers, indoor and outdoor sports. Today, CHIREC is one of the premier educational institutions in the country for excellence in academics and co-curricular activities. CHIREC’s mission is to nurture the innate potential of its students to enable them to excel in whatever they choose. The school helps students to grow and evolve into open-minded, ethical and caring individuals who are focused and encouraged to set goals, attain them and exceed expectations. As a valued member of the Cognita global group, and recognized by respected educational bodies like the Council of International Schools (CIS) and the IB Organization, CHIREC International School is known for its exceptional quality of education.

About Cognita

At Cognita, we know every student is unique. We nurture their distinct personalities and strengths. We support them academically, socially, and emotionally, wherever they are in the world, wherever they’re starting from. And each and every one of our schools is unique too.

We protect what’s special about them, while offering them rich knowledge, opportunities, and best practices. And they get to be part of something bigger. We open their classrooms to the collective wisdom of over 100 schools in 16 countries, ensuring every child gets an education that’s, quite literally, world class.

It’s an individual approach that empowers every school, teacher and student to focus on what they do best. And thrive.

About the role:

We're looking for a sharp, passionate marketing professional to be the marketing champion for our ISRP campus. This role is the heartbeat of campus marketing — from building a vibrant social media presence to driving enrolment through smart BTL activations, from managing creative agencies to capturing the energy of campus life. If you love brands, believe in the power of storytelling, and want your work to matter — this role is for you.

Job Responsibilities:

Social Media & Brand Building (Primary responsibility):

• Plan and execute a monthly social media calendar aligned with CHIREC's brand outcomes.


• Ensure the campus maintains a consistent, high-quality, and impactful social media presence.


• Drive content across key pillars: Results, Alumni, Parents, Faculty, Placements, and Student Achievements.


• Ideate photo and video concepts for events and translate them into compelling social media content.


• Develop Media assets for social posting


• Coordinate with partner agency to deliver marketing output in alignment with brand aspirations.


• Keep the campus webpages updated — rankings, student achievements, content, and images must always reflect the best of the campus.

Campus Ownership:

• Be the single point of contact for all marketing needs of the campus.


• Own internal branding, key parental communications, newsletters, event coverage, and alumni engagement.


• Build strong relationships with campus stakeholders and deliver with professionalism and customer delight.

Enrolment & BTL Marketing:

• Design and execute marketing interventions, digital and on-ground to support admission targets.


• Plan and manage on-ground events, activations, and campaigns that drive enrolment.


• Stay agile and proactive spot enrolment opportunities and act on them swiftly.

Agency Management:

• Independently manage external creative agencies write clear briefs, share references, and set expectations and timelines.


• Collaborate with agencies to co-create marketing collaterals that elevate brand CHIREC.


• Review and update brand collaterals annually in line with CHIREC's visual identity.

Vendor Management:

• Manage vendors for gifts, printing, event setup, coverage, and on-ground execution.


• Coordinate across departments with smooth, on-time delivery.

Departmental Initiatives:

• Own and execute departmental assignments, such as VOP, ISB, and C-Hub Initiatives, with focus on quality and impact.


• Bring your best thinking to cross-functional projects that represent CHIREC.

Planning & Delivery:

• Plan proactively all assignments must be delivered before deadlines. Zero last-minute rushes.


• Secure documented approvals from relevant stakeholders before final delivery.


• Maintain organized records both offline and on OneDrive for all marketing assets and campaigns.

Growth & Learning:

• Complete a minimum of 4 training courses or professional development programs each year.


• Document all major assignments — including collaterals, feedback received, and key learnings — for institutional memory.

What We're Looking For

• 5–8 years of experience in marketing; experience in the school or education sector is a strong advantage.


• Strong social media marketing skills you can think strategically and get things done operationally.


• Proven ability to manage creative agencies brief well, push for great output, and hold timelines.


• Experience planning and executing BTL activities and on-ground events that drive results.


• A natural design sensibility you don't need to execute design, but you know good from great.


• Appreciation for strong visual content and video storytelling


• Excellent communication skills in English written and verbal.

Mindset & Work Style

• Proactive by nature you plan, anticipate needs, and don't wait to be told.


• Highly organized, with the ability to manage multiple projects and stakeholders simultaneously.


• Comfortable working independently with minimal supervision.


• A team player who builds trust across departments and gets things done with warmth and professionalism.

Immediate joiners or candidates available within 30 days are strongly preferred.

Why Join CHIREC

• Your work will matter: At CHIREC, marketing isn't just about visibility, it's about telling stories that inspire families, celebrate students, and shape perceptions of a school that genuinely changes lives.


• A brand worth building: CHIREC is a respected, multi-decade institution with strong brand equity in Hyderabad. You'll have the canvas, the resources, and the mandate to take it further.


• Growth is part of the deal: From mandatory learning programs to cross-functional exposure, CHIREC invests in its people. You'll grow professionally in a culture that values curiosity and continuous improvement.


• Culture that’s human‑first: CHIREC's community students, parents, teachers, and staff is warm, engaged, and driven. You'll work in an environment where people care about each other and about work.

Benefits at CHIREC

• Competitive salary depending upon qualifications and experience


• Lunch on all school-working days


• School transport as per the available bus routes


• Comprehensive Medical Insurance


• Personal accident policy


• Term Life policy


• Professional Development

We believe having a diverse workforce makes us better, smarter and happier and so welcome applicants from all backgrounds, genders, and races. We have an unwavering commitment to being fair and equitable in our recruitment process.