Assistant Manager - Digital Marketing/ Gurgaon - udyog vihar

DR.BHATIA E-gurukul Coaching Institute; Gurugram District; On-site; INR 6,00,000 - 9,00,000; Full time

Job summary

A leading educational institute in Gurugram is seeking a Digital Marketing Manager to design and run digital campaigns across various platforms. The ideal candidate should have 4-6 years of experience in performance marketing and expertise in influencer and YouTube marketing. Strong analytical skills with knowledge of Google Analytics are essential. This position focuses on building strategies aligned with business goals and ensuring ROI.

Qualifications

• 4-6 years of experience in performance marketing and campaign strategy.
• Strong knowledge of analytics tools and social insights.
• Expertise in influencer and YouTube marketing.

Responsibilities

• Design and run paid digital campaigns across platforms.
• Build campaign strategies aligned with organizational goals.
• Analyze campaign data and optimize based on analytics.

Skills

Performance marketing

Campaign strategy

Analytics tools

Influencer marketing

YouTube marketing

Education

Graduate/Postgraduate in Marketing

Tools

Google Analytics

Job description

Responsibilities

• Design and run paid digital campaigns across Google Ads, Meta Ads, and other platforms.
• Build campaign strategies aligned with organizational goals.
• Lead influencer marketing and YouTube marketing initiatives for improved reach.
• Manage content calendar, brand voice, and digital presence.
• Analyze campaign data, prepare reports, and optimize campaigns based on analytics.
• Collaborate with internal teams to ensure consistent brand messaging.

Requirements

• Graduate/Postgraduate in Marketing, Digital Media, or related field.
• 4-6 years of experience in performance marketing and campaign strategy.
• Strong knowledge of analytics tools (Google Analytics, social insights).
• Expertise in influencer and YouTube marketing.
• Capability to align strategy with business goals and ensure ROI.