Assistant Manager – Demand

Yulu; Mumbai; On-site; INR 279,000 - 502,000; Full time

Job summary

Yulu, India\'s leading shared electric mobility company, is seeking a Demand – Promoters & Referral professional to drive on-ground user acquisition and manage promoter teams across city areas.

In this execution-focused role, you will plan daily deployments, coordinate with field teams, drive referral activities, and ensure branding and campaign execution at key locations. A fast-paced startup environment requires strong coordination and hands-on delivery.

Qualifications

• 3–7 years of experience in field sales, BTL activities, promoter management, or ground operations.
• Strong communication and interpersonal skills.
• Ability to manage field teams and coordinate with multiple stakeholders.
• Comfortable working in a fast-paced startup environment.
• Willingness to travel extensively within the city.
• Hands-on approach with strong execution capability.
• Basic knowledge of Google Sheets/Excel is preferred.

Responsibilities

• Manage and coordinate on-ground promoter teams across assigned locations.
• Plan daily promoter deployment, assign targets, and monitor execution.
• Execute BTL (Below-The-Line) marketing activities in high footfall areas such as tech parks, residential communities, metro stations, transit hubs, and commercial zones.
• Support referral and user engagement initiatives to increase customer acquisition.
• Coordinate with internal stakeholders for the smooth execution of on-ground campaigns and activations.
• Ensure proper branding, visibility, and campaign execution at field locations.
• Gather market feedback, competitor insights, and customer inputs from the field.
• Maintain daily activity reports and share regular updates with the reporting manager.
• Ensure promoter attendance, discipline, and productivity across locations.
• Drive local engagement activities to improve visibility and customer awareness.

Skills

Field sales

BTL activities

Promoter management

Team coordination

Communication

Tools

Google Sheets

Excel

Job description

Yulu is India’s largest shared electric mobility-as-a-service company. Yulu’s mission is to reduce traffic congestion and air pollution by running smart, shared, and small-sized electric vehicles. Yulu is led by a mission-driven & seasoned founding team and has won several prestigious awards for its impact and innovation. Yulu is currently enabling daily commuters for short-distance movements and helping gig- workers to deliver goods for the last mile with its eco-friendly rides at pocket-friendly prices and reducing carbon footprint.

Yulu is excited to welcome people with high integrity, commitment, the ability to collaborate and take ownership, high curiosity, and an appetite for taking intelligent risks. If our mission brings a spark into your eyes and if you’dlike to join a passionate team that’s committed to transforming how people commute, work and explore their cities - Come, join the #Unstoppable Yulu tribe!

Stay updated on the latest news from Yulu at https://www.yulu.bike/newsroom and on our website, https://www.yulu.bike/.

Role Summary

The Demand – Promoters & Referral will be responsible for driving on-ground user acquisition activities for Yulu’s mobility services. The role involves managing promoter teams, executing localized marketing campaigns, and driving referral initiatives across assigned city areas.

This is a highly execution-focused role that requires strong coordination skills, people management, and the ability to work closely with field teams to drive user engagement and growth.

Key Responsibilities:

• Manage and coordinate on-ground promoter teams across assigned locations.
• Plan daily promoter deployment, assign targets, and monitor execution.
• Execute BTL (Below-The-Line) marketing activities in high footfall areas such as tech parks, residential communities, metro stations, transit hubs, and commercial zones.
• Support referral and user engagement initiatives to increase customer acquisition.
• Coordinate with internal stakeholders for the smooth execution of on-ground campaigns and activations.
• Ensure proper branding, visibility, and campaign execution at field locations.
• Gather market feedback, competitor insights, and customer inputs from the field.
• Maintain daily activity reports and share regular updates with the reporting manager.
• Ensure promoter attendance, discipline, and productivity across locations.
• Drive local engagement activities to improve visibility and customer awareness.

Key Requirements

• 3–7 years of experience in field sales, BTL activities, promoter management, or ground operations.
• Strong communication and interpersonal skills.
• Ability to manage field teams and coordinate with multiple stakeholders.
• Comfortable working in a fast-paced startup environment.
• Willingness to travel extensively within the city.
• Hands-on approach with strong execution capability.
• Basic knowledge of Google Sheets/Excel is preferred.

Preferred Skills

• Experience in quick commerce, e-commerce, mobility, logistics, or automobile-related industries will be an added advantage.
• Passion for automobiles, bikes, and urban mobility solutions with a strong execution-focused mindset.
• Looking for energetic and enthusiastic candidates who are interested in field operations, customer engagement, and mobility-driven businesses.