Assistant Manager - Customer Marketing

DIAGEO India; Jaipur; On-site; INR 8,00,000 - 12,00,000; Full time

Job summary

A leading beverage company seeks an Assistant Manager - Customer Marketing in Jaipur. This role involves executing customer marketing plans and ensuring effective brand communication. The ideal candidate has an MBA in Sales and Marketing and 2-4 years of experience in FMCG or Alco-Bev sales. Join us to help shape the future of celebrations for consumers worldwide.

Qualifications

• 2-4 years experience in FMCG / Alco-Bev sales.
• Believes in perfection when it comes to execution.
• Good at networking.

Responsibilities

• Support SCMM in delivering NSV and market share objectives.
• Execute customer marketing plans at outlet level effectively.
• Manage brand communication and promotional elements.

Skills

Planning

Analytical & reasoning skills

Communication & negotiation skills

Vendor Management

ROI Orientation

Education

MBA in Sales and Marketing

Job description

Overview

Job Title: Assistant Manager - Customer Marketing

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year. We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Role Responsibilities

The role looks at supporting the SCMM in delivering the NSV and market share objectives. The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication, accurate M&E, running promotion schemes, promotor/vendor management, capability building and managing all documentation to ensure smooth implementation of the plan.

About the team

The role supports the SCMM in delivering NSV and market share objectives and is responsible for execution of customer marketing plans at outlet level, including brand communication, M&E, promotions, promoter/vendor management, capability building and documentation for smooth plan implementation.

Role Requirements

Qualification: MBA in Sales and Marketing

Experience:

• 2-4 years experience in FMCG / Alco-Bev sales

Knowledge & skills:

• Planning, execution and review
• Analytical & reasoning skills
• Communication & negotiation skills
• ROI Orientation
• Vendor Management

Best suited for someone who

• Believes in perfection when it comes to execution
• Inclination to spend majority of time in the market
• Good at networking

Responsibility Areas

• Outlet management
• Conduct market recce with Sales team to evaluate and finalize the outlets
• Ensure installations and its maintenance at vendor outlets; manage bills as per PO
• Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements
• Work towards development and innovations in signage elements (e.g., racks, main shop signage, gondolas)
• Collate and update TSEs & TLs monthly scores in online & offline portals
• Prepare and supervise contracts for rental outlets and obtain legal approvals
• Ensure accurate documentation, supervision of challans, stock register, bills, POs, GRAs and attendance of the sales team
• Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and obtain PO payment sign-off
• Brand communication and visibility; help SCMM develop brand communication options
• Coordinate with vendors to oversee signage execution across states
• Execute visibility strategy and monitor visibility execution
• Choose outlets for implementation in collaboration with the Sales team
• Utilize outlets as media to drive consumer reach, build brand visibility, create demand through activations, and leverage USL portfolio for sell-in & sell-out
• Budget management and spend accuracy at state level
• Coordinate with manpower agency for activities (e.g., claim settlements)
• Analytics: monitor and report performance and provide actionable insights
• Provide feedback to regional marketing and sales teams for improvement
• Train promoters for optimum performance; develop third-party execution force via on-the-job training
• Induct and train promoters per incentive schemes
• Ensure sales team alignment to marketing activity and standards via regular communication and meetings

Flexible Working

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. We embrace diversity in the broadest possible sense and strive to create an inclusive culture where everyone feels valued and that they can belong. You’ll be welcomed and celebrated for who you are and contribute to an inclusive culture that celebrates people of different backgrounds, experiences, and mindsets.

Our ambition is to create the best performing, most trusted consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Additional

Note: If you require a reasonable adjustment, please ensure you capture this information when you submit your application.

Worker Type: Regular

Primary Location: Jaipur

Additional Locations:

Job Posting Start Date: 2025-08-01