Assistant Manager - CAT - Loyalty

Axis Max Life Insurance Limited; Punjab; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Axis Max Life Insurance is seeking an Assistant Manager - CAT - Loyalty to design and run customer loyalty programs that boost retention and engagement. You will analyze data to identify trends, work with marketing and product teams, and ensure initiatives support business goals.

This role requires strong analytical abilities, CRM and data visualization skills, and excellent communication to promote loyalty benefits and maintain a consistent brand experience.

Qualifications

• Experience using CRM and data analysis to drive loyalty programs.
• Strong analytical skills and problem solving.
• Excellent communication and cross-functional collaboration.
• Understanding of loyalty lifecycle management.

Responsibilities

• Develop and manage customer loyalty strategies to improve retention.
• Analyze customer data to identify trends, behaviors, and preferences related to loyalty.
• Collaborate with marketing and product teams to create effective promotional campaigns.
• Monitor program performance metrics and generate reports to measure success.
• Ensure loyalty initiatives align with the overall customer experience strategy.
• Engage with customers to gather feedback and make necessary adjustments to programs.

Skills

Analytics

CRM software

Communication skills

Team collaboration

Project management

Loyalty concepts

Tools

Microsoft Excel

PowerPoint

Salesforce

HubSpot

Tableau

Power BI

Marketing automation

SurveyMonkey

Qualtrics

Job description

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited.

Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and a well-trained human capital.

Axis Max Life has been consistently ranked among the best workplaces by the GPTW Institute, reflecting its commitment to creating a positive and empowering work environment.

#ComeAsYouAre LGBTQIA+ and PwD candidates of all ages are encouraged to apply

Job Description

Job Title: Assistant Manager - CAT - Loyalty

Company Name: Axis Max Life Insurance

The Assistant Manager - CAT - Loyalty will be responsible for developing and implementing customer loyalty programs that enhance customer retention and engagement. This role focuses on analyzing customer data to identify trends and opportunities for program improvement. The ideal candidate will work closely with cross-functional teams to design promotions, track performance metrics, and ensure that loyalty initiatives align with business goals. The Assistant Manager will also collaborate with the marketing team to communicate loyalty program benefits to customers and maintain a strong brand presence.

Key Responsibilities

• Develop and manage customer loyalty strategies to improve retention rates.
• Analyze customer data to identify trends, behaviors, and preferences related to loyalty.
• Collaborate with marketing and product teams to create effective promotional campaigns.
• Monitor program performance metrics and generate reports to measure success.
• Conduct regular assessments of the loyalty program to identify areas for improvement.
• Ensure seamless integration of loyalty initiatives with the overall customer experience strategy.
• Engage with customers to gather feedback and make necessary adjustments to programs.

Skills Required

• Strong analytical and problem-solving skills.
• Proficient in data analysis tools and customer relationship management (CRM) software.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a team environment.
• Project management skills, with the ability to manage multiple initiatives simultaneously.
• Understanding of customer lifecycle management and loyalty concepts.

Tools Required

• Proficiency in Microsoft Excel and PowerPoint.
• Experience with CRM systems (e.g., Salesforce, HubSpot).
• Familiarity with data visualization tools (e.g., Tableau, Power BI).
• Knowledge of marketing automation software.
• Experience with survey and feedback tools (e.g., SurveyMonkey, Qualtrics).

We are looking for a candidate who is detail-oriented, innovative, and passionate about enhancing customer loyalty through effective program development and execution.