Assistant Manager - Area Sales

SBI Card; Lucknow; On-site; INR 500,000 - 800,000; Full time

Job summary

SBI Card invites graduates to join a field sales role across multiple regions, managing NFTE teams and branch networks to drive card product distributions in an assigned geography. You will coordinate with SBI Circle partners, monitor performance metrics, and ensure compliant, high-quality customer interactions.

The role emphasises execution, people management, and timely training on new digital initiatives, with emphasis on data reporting and stakeholder engagement to strengthen market

Qualifications

• Graduate in any discipline; post-graduate preferred.
• Awareness of credit card industry landscape.
• Understanding of P&L and impact of key metrics.

Responsibilities

• Drive location-wise banca sales execution across regions and branches.
• Maintain relationships with SBI, JVs, and partner banks to ensure service quality.
• Lead campaigns and staffing planning for assigned geography.
• Hire and manage NFTEs; conduct trainings to boost productivity.
• Track metrics like sourcing mix, approval rate, and application inflows.
• Provide data through reports/MIS to stakeholders and improve processes.

Skills

Card industry awareness

P&L understanding

Education

Graduate degree

Job description

About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

Job Description

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s In It For YOU

• SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
• Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
• Dynamic, Inclusive and Diverse team culture
• Gender Neutral Policy
• Inclusive Heal th Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
• Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for sales of various SBI Card products in an assigned geography, usually 2-5 regions comprising of 80-200 branches of an SBI Circle, through a large team of 100-200 NFTEs spread across branches and various other points of sales identified by the bank relationships.

Role Accountability

• Drive execution of location-wise banca sales execution strategy within assigned geography to drive achievement of overall organization objectives
• Maintain good working relationships at local level with stakeholders across SBI, SBI JVs and Associates & Multiple Partner banks by addressing concerns & providing priority service
• Drive execution of special segment/product/program focused campaigns in assigned geography
• Assess manpower requirements in assigned geography considering MOU & budgets and work with workforce effectiveness to ensure adequate staffing levels across assigned geography
• Responsible for hiring and performance management of NFTEs in assigned area
• Ensure regular NHOs/Refreshers & Product based Trainings for the team to enhance productivity
• Drive team to adopt all New Digital Initiatives of the company by ensuring quick knowledge cascade to extended sales teams by facilitating adequate trainings
• Attend Region/Module P Reviews & share relevant data points/ inputs to create a positive brand Image amongst SBI stakeholders
• Front-end all customer service escalations from the branch walk-in customers in assigned area and resolve them as per the resolution rights shared
• Conduct periodic service camps in upcountry markets in coordination with CS department to reinforce customer & Stakeholder Confidence
• Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate, Processing rate, & Dispatch rate of Applications to track and enhance NFTE productivity and business opportunities
• Drive adoption of New Digital Initiatives in assigned areas by ensuring timely knowledge cascade and requisite trainings for the staff
• Provide support to internal departments in completion of various projects, such as KYC Compliance Of Existing Customer Base by Liaising with Operations Department & reaching out to Customers, Assisting Collections department in collections effort and advising Product/Marketing teams on suitable merchant tie-ups
• Drive periodic team connects/reviews cadence, conducting regular visits to Local Offices of Partner Banks to ensure the same
• Ensure timely preparation and dissemination of relevant reports /MIS to SBI Stakeholders (Cross Sell/Regions/Modules & Networks)
• Manage PSA relationships, premises and associated costs along with relevant SOPs
• Ensure team members and internal processes comply with all regulatory and business compliance guidelines

Measures of Success

• MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA, 4MOB Attrition %, Digital Sourcing %
• Shikhar /Pratham Leads Conversion %
• Voice of Customers
• Process adherence as per MOU
• Effective complaint channelizing and resolution on escalations emanating from SBI and Partners banks

Technical Skills / Experience / Certifications

• Awareness of credit card industry landscape
• Understanding of P&L and impact of various metrics/parameters on the bottom-line

Competencies critical to the role

• People Management
• Planning & Organizing
• Customer Orientation
• Relationship Management
• Result Orientation

Qualification

Graduate in any discipline, post graduate preferred

Preferred Industry

BFSI/Telecom/Any retail sales FMCG, CD etc