Assistant Acquisition Manager-Branch Banking

Ujjivan Small Finance Bank Ltd.; Chandigarh; On-site; INR 350,000 - 550,000; Full time

Job summary

Ujjivan Small Finance Bank Ltd. in Branch Banking explores an Assistant Acquisition Manager role to drive liabilities growth and oversee acquisition strategies at the branch level.

The incumbent will target new liabilities customers from open markets, assist CRS-unsecured loan conversions, and deepen relationships by cross-selling products while ensuring adherence to KYC norms and customer service excellence. Travel to branches may be required to meet targets.

Qualifications

• Graduate, preferably in commerce and related streams.
• 1-3 year experience, preferably in sales.
• AMFI / IRDA Certified.
• Fluent in the local language.

Responsibilities

• Meet targets on liabilities growth and open market acquisition.
• Acquire customers who meet liability product criteria via branches, referrals, and alternate channels.
• Maintain the database of prospects and manage relationships thereafter.
• Assist CRS-Unsecured loans to convert existing borrowers to liabilities.
• Cross-sell secured loan products and pass quality leads to loan officers.

Skills

Liabilities sales

Customer acquisition

Cross-selling

KYC basics

Communication skills

Education

Graduate in commerce

AMFI / IRDA Certified

Job description

• POSITION DESCRIPTION
  

JOB TITLE : Assistant Acquisition Manager
GRADE : AM-II
DEPARTMENT : Branch Banking
LOCATION : Branch
SUB-DEPARTMENT : TYPE OF POSITION : Full-time
REPORTS TO : Branch Sales Manager - Branch Banking
REPORTING INTO
NA

• ROLE PURPOSE & OBJECTIVE
  

The incumbent will be primarily responsible to -

• Acquire new customers for liabilities from open market
• Assist the CRS - unsecured loans for conversion of existing borrowing customers for liabilities
• Enhance the relationship with the existing customers by cross-selling products and services as per the profile & need of the customers
• Train/assist customers to use ATM and BCs; drive usage of alternate channels
• SIZE OF THE ROLE
  

FINANCIAL SIZE
NON-FINANCIAL SIZE

• Target assigned as per the branch
• CASA Book - as per the branch
• TD Book - as per the branch
• Segment wise book (NR, Senior Citizen, HNI etc) - as per the branch
• Number target for all the respective products.
• CA
• SA
• TD
• KEY DUTIES & RESPONSIBILITIES OF THE ROLE
  

Business

• Meet the set targets on liabilities in terms of open market acquisition & existing customer conversion
• Understand need and acquire customers who meet the criteria for liability products through either of the below channels:
• Leads generated by branch staff and personal leads
• Referrals generated from existing customers
• Alternate channels
• Maintain the database of the prospects, meet select prospects and manage the relationship thereafter
• Accompany CRS-Unsecured loans on the field for actively driving conversion of existing borrowing customers into liabilities customer
• Cross sell other secured loan products of Ujjivan and pass quality leads to respective loan officers
• Share customer insights/product related feedback with the Sales Manager - Liabilities
  

Customers

• Interact with customers in a courteous and professional manner; provide prompt, efficient and accurate services
• Reduce customer dormancy and customer attrition by continuous engagement / interaction
• Resolves the customer queries on various accounts, FD / RD, remittances & third party product
  

Internal Processes

• Guide the customer to fill the 'Account Opening Form'; ensure receipt and verification of KYC documents; obtain customer signatures on all mandatory documents
• Strictly adhere & maintain compliance to KYC norms
• Drive the usage of alternate channels such as ATMs, BCs and assist customers to use ATMs for dispensing cash
  

Learning & Performance

• Maintain up to date knowledge of the liabilities products and services as well as a working knowledge of other products offered in the branch
• Resolve queries raised by CRS-unsecured loans w.r.t liability products and support them in selling liabilities
• Ensure adherence to training man-days/ mandatory training programs for self
  

Ensure goal setting, mid-year review and performance appraisal processes are completed within specified timelines

• MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS
  

Educational

• Graduate, preferably in commerce and related streams
  

Experience

• 1-3 year experience, preferably in sales
  

Certifications

• AMFI / IRDA Certified
  

Functional Skills

• Basic knowledge on retail banking products
• Documentation skills
• Process compliance focus
• Communication skills: fluent in the local language
  

Behavioral Skills

• Courteous customer service skills
• Time Management
• Selling skills
• Telephonic cold calling skills
• Willingness to travel & relocation as per business requirements and career opportunities
  

Competencies

• Planning & Organizing
• Driving Execution
• Managing Relationships
• Customer Focus
• KEY INTERACTIONS
  

INTERNAL
EXTERNAL

• Branch Team - Unsecured Loans (CRM, CRS); Secured Loans (Loan Officers); Operations team
• Regional Product & Marketing team
• State HR
• BC Agents
  

PREPARED BY: Priyanka Pal
DATE: 14-02-2024
REVIEWED BY: Jyothi Mohan
DATE: 15-02-2024
LAST UPDATED BY: TM Team
DATE: 17-02-2024