Area Sales Officer

Tech Sales Jobs; Kolkata District; On-site; INR 360,000 - 480,000; Full time

Job summary

Dalmia Cement invites applications for an Area Sales Officer in Kolkata, West Bengal. This role focuses on achieving sales targets, expanding market share, and building strong relationships with real estate developers, dealers, and customers.

You will coordinate with technical teams for site visits and use CRM to drive performance. The position requires regional market knowledge, familiarity with sales management tools, and a track record in cement or construction sectors.

Qualifications

• Experience in cement/logistics distribution is advantageous.
• Strong communication and negotiation skills.
• Deep understanding of local market dynamics and customer needs.

Responsibilities

• Ensure achievement of sales targets and increase market share.
• Maintain cordial relations with Real estate, dealers, construction companies, and end customers to secure repeat orders.
• Monitor fluctuations in sales targets and take preventive/corrective actions.
• Generate new leads and pitch current and upcoming products.
• Execute weekly plans and map existing territories; identify new territories to maximize sales.
• Monitor inventory levels at dealer shops and coordinate with Marketing for procurement.
• Ensure high customer satisfaction through timely resolution of grievances.
• Coordinate with Technical Support for site visits to maximise sales.
• Utilise CRM for visibility, monitoring, and performance evaluation.

Skills

CRM familiarity

Sales management

Customer relationship

Education

Graduation + MBA or Equivalent

Tools

Dealer App

ASO App

SAP

Job description

Area Sales Officer

Location: Kolkata, West Bengal, India

Objective

The purpose of this role is to lead and ensure that the period's sales targets are met, and taking initiative to boost market share and sales in the designated regions. The incumbent is responsible for complete sales reports, invoices, and other documents are delivered under his or her direction. The organization's long-term and short-term goals by taking measures to encourage DCBL's growth and ensure ongoing growth.

Key Responsibilities

• Ensure acheievement of sales targets and take measures to increase the market share/sales targets.


• Maintain cordial relations with Real estate, dealers, construction companies, end customers to get repeat orders thereby maximizing sales and focus on long-term retention.


• Monitor the fluctuations in sales targets and take preventive/corrective measures


• Generate new leads periodically, ensure regular pitching to them on existing & upcoming products


• Execute weekly plan & map existing territories. Identify new territories to maximize sales in the region.


• Monitor the BTL inventory levels at the dealer shops (Point of purchase / sale, promotional items such as danglers, posters etc.) and report the same to the Marketing team as per timelines / plan so that the same could be arranged / procured / enhanced.


• Ensure high level of customer satisfaction by way of timely resolution of the customer grievances.


• Customer Coordinate with Technical Support Team for site visits and leverage their expertise to maximize sales as per requirements.


• Utilize CRM for greater visibility, monitoring, performance evaluation and any course correction/ corrective action required

Knowledge, Skills and Experience

• Familiar with CRM / Sales management applications like Dealer App / ASO App, SAP etc.


• Understanding of Distribution Networks: Knowledge of logistics, supply chain management, and distributor relationships.


• Financial Acumen: Ability to understand pricing strategies, cost structures, and how to create profitable deals.

Educational Qualification

• Graduation + MBA or Equivalent Degree is Mandated (All region other than NE)


• Graduation along with MBA/ or Equivalent Could be Added advantage - North East

Experience required for the role

• 2 – 8 Years (In line with Grade and Market)


• Around 3+ years of experience in Cement like Ultratech, Shree, JSW Cement, Nuvoco, Adani, Ramco, JK, Star, etc.


• Reframe from small Cement organization (Until otherwise candidate is Exceptional)


• Strong local market knowledge

Competency required

• Plan and execute site visits to increase product awareness and lead to sales.


• CRM to improve visibility, monitoring, performance evaluation


• Adopting new technologies and techniques to increase sales.


• Dealing with client inquiries or grievances


• Sales Intelligence, Planning and Forecasting


• Advanced Business Analytics


• Team development and Leadership skills


• outstanding sales and negotiation abilities


• Good planning and organizational skills


• Sales and Product Knowledge


• Sales Channel Management


• Territory Management


• Self-Motivation and Initiative


• Analytical and Problem-Solving Abilities


• Goal-Oriented and Time Management

About Us

A merger of experience and expertise, Dalmia is the pioneer and leader in innovation for the last seven decades. Our growth story is the effort of our people and our management. We believe in providing a friendly and open-door culture with the opportunity to work in the best areas as well as explore the capacity of the organization and one'sown potential

The purpose of this role is to execute the sales strategy and key actionable in the concerned district as devised by the Regional Managers for trade/non-trade sales in the region and take required measures to increase market penetration and achieve budgeted sales targets