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An established industry player is seeking a dynamic Area Sales Manager to spearhead B2B sales in electrical products. This role involves engaging with key clients, driving sales, and providing technical support. The ideal candidate will have a strong background in electricals, excellent negotiation skills, and a passion for building long-term relationships. Join a forward-thinking company that values innovation and offers opportunities for growth within the electrical industry. If you're ready to make an impact and advance your career, this is the perfect opportunity for you.
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Job Title: Area Sales Manager / Territory Sales Manager – Project Sales
Location: Delhi/NCR, Jammu & Kashmir, Haryana (Ambala/Karnal & Hisar), Punjab (Pathankot/Amritsar, Bathinda)
Industry: Electricals / Consumer Durables
Experience: 3–8 years (B2B sales in electricals preferred)
Qualification: Graduate (Preferred: Electrical/Engineering background)
Key Responsibilities:
1. Client Acquisition & Relationship Management
Identify and engage with key B2B clients such as builders, contractors, panel builders, OEMs, and architects.
Build long-term client relationships with engineers and procurement heads.
Offer customized solutions in electrical products.
2. Sales & Business Development
Drive sales of electrical products: switches, switchgear, lighting, wires, fans, home automation, etc.
Deliver product presentations and demos.
Meet or exceed sales targets and business KPIs.
3. Technical Support & Product Expertise
Provide end-to-end support: from product selection to installation assistance.
Stay updated on technical standards (IS, IEC) and product innovations.
Conduct site visits and resolve technical issues.
4. Market Analysis & Strategic Input
Monitor market trends and competitor activities.
Share insights to improve GTM (go-to-market) strategies.
Support in preparing forecasts and sales reports.
5. Cross-Department Coordination
Collaborate with logistics, finance, and customer support teams for smooth execution.
Follow up on invoicing and collections.
6. Compliance & Documentation
Ensure all proposals, contracts, and deals meet compliance standards.
Maintain accurate sales records, client interactions, and documentation.
Preferred Candidate Profile:
Background in electricals or allied products.
B2B sales experience is a must.
Strong communication, negotiation, and relationship management skills.
Willingness to travel within assigned territory.
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